Option agreements for land in Willesden
If you own land in or around Willesden, option agreements is one of four ways you can sell it to us. Here's how it works and when it makes sense.
An option agreement gives a buyer the right, but not the obligation, to buy land within a set period, usually once planning permission is obtained. The landowner receives an option fee up front and, if the option is exercised, a price normally based on market value with permission, less agreed deductions.
- Free appraisal and written offer
- No commission: we're the buyer
- Independent advice encouraged
Selling land near Willesden?
Send the postcode and a rough size.
Land around Willesden
Willesden lies in Greater London, roughly 5 miles west of central London. Nearby, we also look at land around Cricklewood (2 miles), Notting Hill (2 miles) and Shepherds Bush (2 miles).
Land is scarce and mostly brownfield. The outer boroughs contain Metropolitan Green Belt and metropolitan open land, both closely protected.
| Town | Willesden |
|---|---|
| County | Greater London |
| Country | England |
| Postcode district | NW10 |
| OS grid square | TQ28 |
| Nearest towns we cover | Cricklewood (2 mi), Notting Hill (2 mi), Shepherds Bush (2 mi) |
| Distance from central London | About 5 miles west |
| Planning system | National Planning Policy Framework and local plan |
| When you're paid | Option fee now, price when the option is exercised |
| Planning costs | Ours, sometimes recoverable from the price |
Is an option agreement right for your land?
- Larger fields and blocks on the edge of towns and villages
- Land being considered in a local plan review
- Owners who want to keep farming until development
- Sites with technical issues that need time to resolve
If your land could be allocated in a future local plan, an option keeps it moving towards development without you funding the work.
What to check in an option agreement
Option fee
A payment on signing, which you usually keep even if the option isn't exercised.
Minimum price
A floor that protects you if values fall.
Exercise triggers
What has to happen before we can buy.
Your obligations
Agreements set what you can and can't do with the land in the meantime.
Land near Willesden that an option agreement suits
Land with planning permission in Willesden
Rarely needed once consent exists, but can suit phased sites.
Building plots in Willesden
Rarely needed for single plots.
Garden land and backland in Willesden
Useful when several neighbours' gardens are being assembled.
Inherited and probate land in Willesden
Can suit families who want to hold on while planning is explored.
From first call to completion
Send us the address
A postcode, a plan or a what3words location is enough to start.
We check it properly
Title, planning history, access, flood maps and local policy.
We put an offer in writing
It shows how we got there. There's no obligation to accept.
Solicitors complete the sale
Exchange and complete, or exchange now and complete when planning is granted.
Planning and legal points for land in Greater London
Planning framework
Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.
Section 106 and CIL
Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.
Awkward details we deal with
You're worried about the deductions
Ask for a clear list and a cap on what can be deducted. We'll explain each one.
You'd like your advisers' costs covered
Many option agreements include a contribution to the landowner's legal and agent costs. We'll tell you if ours does.
Useful to send us
- A rough size, in acres or hectares
- Your title number, if you know it
- Details of any tenants or grazing agreements
- Photos of the land and its access
Questions from landowners near Willesden
What is an option agreement?
A contract that gives the buyer the right to buy your land within a set period, usually after planning permission is granted. You receive an option fee now and the purchase price if the option is exercised.
Do I keep the option fee if you don't buy?
Normally, yes. The terms are set out in the agreement.
What's the difference between an option and a promotion agreement?
Under an option the buyer has the right to buy the land. Under a promotion agreement a promoter gets permission and then sells the land on the open market, taking a share of the proceeds. We offer options, not promotion agreements.
Can you visit land near Willesden?
Yes. Once we've looked at the title and planning position, we arrange a site visit if the land looks suitable. Send the address or postcode to start.
Other land types and routes
- Development land
- Land with planning permission
- Land without planning permission
- Building plots
- Garden land and backland
- Infill plots and gap sites
- Small sites
- Garage sites
- Brownfield land
- Redundant commercial and industrial land
- Inherited and probate land
- Landlocked land and access problems
- Outright purchase
- Subject-to-planning sale
- Joint ventures
- All land in Willesden
- Option agreements in Greater London
Find out what we'd pay for your land near Willesden
A free appraisal tells you what we'd pay and why.