Option agreements for land in Acton
We offer an option agreement on land across Greater London, including sites around Acton, Chiswick and Shepherds Bush.
Options are the usual way to bring larger sites forward. They let us invest in planning while you keep ownership and the use of your land.
- Free appraisal and written offer
- Independent advice encouraged
- We fund the planning work
Tell us about your land
Free, no-obligation appraisal.
Land around Acton
Land around Acton falls under England's planning system. The closest towns we also cover are Chiswick, 1 mile away, and Shepherds Bush, 2 miles away, and central London is 6 miles away.
| Town | Acton |
|---|---|
| County | Greater London |
| Country | England |
| Postcode district | W3 |
| OS grid square | TQ18 |
| Nearest towns we cover | Chiswick (1 mi), Shepherds Bush (2 mi), Willesden (2 mi) |
| Distance from central London | About 6 miles west |
| Planning system | National Planning Policy Framework and local plan |
| When you're paid | Option fee now, price when the option is exercised |
| Planning costs | Ours, sometimes recoverable from the price |

Who an option agreement works best for
- Larger fields and blocks on the edge of towns and villages
- Owners happy to wait several years for a higher price
- Holdings where several owners need to work together
- Owners who want to keep farming until development
Options are the usual way to bring larger sites forward. They let us invest in planning while you keep ownership and the use of your land.
How the money works
Option fee
A payment on signing, which you usually keep even if the option isn't exercised.
Purchase price
Often a percentage of market value with permission, less agreed costs.
Term
How long we have to secure permission and exercise the option.
Exercise triggers
What has to happen before we can buy.
Land near Acton that an option agreement suits
Development land in Acton
Suits larger fields where the planning route may take several years.
Garden land and backland in Acton
Useful when several neighbours' gardens are being assembled.
Brownfield land in Acton
Can suit larger brownfield sites with a longer planning route.
Landlocked land and access problems in Acton
Useful while access is negotiated with neighbours.
What happens next
Send us the address
A postcode, a plan or a what3words location is enough to start.
We do the homework
We read the title and planning record and check flood risk and access.
You get a written offer
With the main figures behind it, so your adviser can check it.
The legal work
Your solicitor and ours handle the contract through to completion.
Rules that apply in England
Planning framework
Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.
Section 106 and CIL
Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.
Awkward details we deal with
You're worried about the deductions
Ask for a clear list and a cap on what can be deducted. We'll explain each one.
You want to be sure we'll actually pursue planning
Agreements can include obligations to use reasonable endeavours and set milestones.
Useful to send us
- A rough size, in acres or hectares
- Your title number, if you know it
- Details of any tenants or grazing agreements
- How soon you'd ideally like to sell
Questions from landowners near Acton
Do I keep the option fee if you don't buy?
Normally, yes. The terms are set out in the agreement.
How is the price set?
Usually as a percentage of the land's market value once permission is granted, minus agreed costs, with a minimum price. The percentage and deductions are negotiated.
How long do options last?
It varies with the site. Several years is typical for land needing local plan allocation, often with extension rights.
Do you cover the villages around Acton?
Yes. Villages between Acton, Chiswick and Shepherds Bush often have the kind of edge-of-settlement land we're looking for.
Also near Acton
Other land types and routes
- Development land
- Land with planning permission
- Land without planning permission
- Building plots
- Garden land and backland
- Infill plots and gap sites
- Small sites
- Garage sites
- Brownfield land
- Redundant commercial and industrial land
- Inherited and probate land
- Landlocked land and access problems
- Outright purchase
- Subject-to-planning sale
- Joint ventures
- All land in Acton
- Option agreements in Greater London
Ready to talk about your land in Acton?
Send the postcode and a rough size. We'll check the title and planning position and come back to you.