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Option agreements for land in Acton

We offer an option agreement on land across Greater London, including sites around Acton, Chiswick and Shepherds Bush.

Options are the usual way to bring larger sites forward. They let us invest in planning while you keep ownership and the use of your land.

  • Free appraisal and written offer
  • Independent advice encouraged
  • We fund the planning work

Tell us about your land

Free, no-obligation appraisal.

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Free and no obligation. We're the buyer, so there's no commission.

Land around Acton

Land around Acton falls under England's planning system. The closest towns we also cover are Chiswick, 1 mile away, and Shepherds Bush, 2 miles away, and central London is 6 miles away.

TownActon
CountyGreater London
CountryEngland
Postcode districtW3
OS grid squareTQ18
Nearest towns we coverChiswick (1 mi), Shepherds Bush (2 mi), Willesden (2 mi)
Distance from central LondonAbout 6 miles west
Planning systemNational Planning Policy Framework and local plan
When you're paidOption fee now, price when the option is exercised
Planning costsOurs, sometimes recoverable from the price
Two people in outdoor jackets walking along a hedgerow, one pointing across the field

Who an option agreement works best for

  • Larger fields and blocks on the edge of towns and villages
  • Owners happy to wait several years for a higher price
  • Holdings where several owners need to work together
  • Owners who want to keep farming until development

Options are the usual way to bring larger sites forward. They let us invest in planning while you keep ownership and the use of your land.

How the money works

Option fee

A payment on signing, which you usually keep even if the option isn't exercised.

Purchase price

Often a percentage of market value with permission, less agreed costs.

Term

How long we have to secure permission and exercise the option.

Exercise triggers

What has to happen before we can buy.

What happens next

  1. Send us the address

    A postcode, a plan or a what3words location is enough to start.

  2. We do the homework

    We read the title and planning record and check flood risk and access.

  3. You get a written offer

    With the main figures behind it, so your adviser can check it.

  4. The legal work

    Your solicitor and ours handle the contract through to completion.

Rules that apply in England

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Section 106 and CIL

Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.

Awkward details we deal with

You're worried about the deductions

Ask for a clear list and a cap on what can be deducted. We'll explain each one.

You want to be sure we'll actually pursue planning

Agreements can include obligations to use reasonable endeavours and set milestones.

Useful to send us

  • A rough size, in acres or hectares
  • Your title number, if you know it
  • Details of any tenants or grazing agreements
  • How soon you'd ideally like to sell

Questions from landowners near Acton

Do I keep the option fee if you don't buy?

Normally, yes. The terms are set out in the agreement.

How is the price set?

Usually as a percentage of the land's market value once permission is granted, minus agreed costs, with a minimum price. The percentage and deductions are negotiated.

How long do options last?

It varies with the site. Several years is typical for land needing local plan allocation, often with extension rights.

Do you cover the villages around Acton?

Yes. Villages between Acton, Chiswick and Shepherds Bush often have the kind of edge-of-settlement land we're looking for.

Ready to talk about your land in Acton?

Send the postcode and a rough size. We'll check the title and planning position and come back to you.