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Option agreements for land in Cricklewood

For owners in Cricklewood and the NW2 area, an option agreement is worth understanding before you talk to any buyer, including us.

An option can capture more of your land's value where it needs a long planning journey, but the details matter. We explain every term before you commit.

  • No commission: we're the buyer
  • No pressure to decide
  • We fund the planning work

Get an offer for land in Cricklewood

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Free and no obligation. We're the buyer, so there's no commission.

Where Cricklewood sits

The land we're most interested in near Cricklewood sits on the edge of the built-up area or in the villages towards Kilburn (1 mile) and Willesden (2 miles).

Land is scarce and mostly brownfield. The outer boroughs contain Metropolitan Green Belt and metropolitan open land, both closely protected.

TownCricklewood
CountyGreater London
CountryEngland
Postcode districtNW2
OS grid squareTQ28
Nearest towns we coverKilburn (1 mi), Willesden (2 mi), Chalk Farm (3 mi)
Distance from central LondonAbout 5 miles north-west
Planning systemNational Planning Policy Framework and local plan
When you're paidOption fee now, price when the option is exercised
Planning costsOurs, sometimes recoverable from the price
Two people in outdoor jackets walking along a hedgerow, one pointing across the field

Is an option agreement right for your land?

  • Larger fields and blocks on the edge of towns and villages
  • Owners happy to wait several years for a higher price
  • Holdings where several owners need to work together
  • Land needing access or infrastructure to be unlocked

An option can capture more of your land's value where it needs a long planning journey, but the details matter. We explain every term before you commit.

The terms that matter

Option fee

A payment on signing, which you usually keep even if the option isn't exercised.

Minimum price

A floor that protects you if values fall.

Deductions

Which planning and infrastructure costs come off the price before you're paid.

Exercise triggers

What has to happen before we can buy.

How a sale works

  1. Send us the address

    A postcode, a plan or a what3words location is enough to start.

  2. We check it properly

    Title, planning history, access, flood maps and local policy.

  3. We put an offer in writing

    It shows how we got there. There's no obligation to accept.

  4. Solicitors complete the sale

    Exchange and complete, or exchange now and complete when planning is granted.

What England's rules mean for your land

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Section 106 and CIL

Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.

When the land isn't straightforward

You're worried about the deductions

Ask for a clear list and a cap on what can be deducted. We'll explain each one.

You'd like your advisers' costs covered

Many option agreements include a contribution to the landowner's legal and agent costs. We'll tell you if ours does.

Useful to send us

  • Your title number, if you know it
  • Any planning applications or letters
  • Details of any tenants or grazing agreements
  • How soon you'd ideally like to sell

Common questions

Do I keep the option fee if you don't buy?

Normally, yes. The terms are set out in the agreement.

How long do options last?

It varies with the site. Several years is typical for land needing local plan allocation, often with extension rights.

Can I sell to someone else during the option?

Not usually. The option binds the land, and it's normally registered against your title.

Do you buy land in Cricklewood?

Yes. We consider land in and around Cricklewood and across Greater London. Whether we can make an offer depends on the land itself, especially its access and planning prospects, and we'll tell you either way.

Ready to talk about your land in Cricklewood?

A free appraisal tells you what we'd pay and why.