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Sell a small development site in Willesden

Thinking about whether to sell a small development site in Willesden? A free appraisal tells you what we'd pay and how we got there, with no obligation to go further.

A corner of land, an old yard or a large garden can make a small site for a few homes. We buy them, and our aim is to take them through planning to new homes.

  • Figures explained, so you can check them
  • No pressure to decide
  • Independent advice encouraged

Tell us about your land

Send the postcode and a rough size.

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Free and no obligation. We're the buyer, so there's no commission.

Land around Willesden

Land around Willesden falls under England's planning system. The closest towns we also cover are Cricklewood, 2 miles away, and Notting Hill, 2 miles away, and central London is 5 miles away.

Land is scarce and mostly brownfield. The outer boroughs contain Metropolitan Green Belt and metropolitan open land, both closely protected.

TownWillesden
CountyGreater London
CountryEngland
Postcode districtNW10
OS grid squareTQ28
Nearest towns we coverCricklewood (2 mi), Notting Hill (2 mi), Shepherds Bush (2 mi)
Distance from central LondonAbout 5 miles west
Planning systemNational Planning Policy Framework and local plan
Ways to sellOutright, subject to planning, option or joint venture
Small grassy corner plot with mature trees at the end of a cul-de-sac of brick houses

Land we're keen to see around Willesden

  • Corner plots, odd-shaped parcels and leftover land
  • Old yards, depots and lock-up sites
  • Sites with an existing permission for a small scheme
  • Small sites in villages where policy supports limited growth

Small sites are a focus for us. They're too small for many national housebuilders, and too complicated for many self-builders, which can leave owners without an obvious buyer.

How we arrive at a figure for land in Greater London

Number of homes

Each additional home a site can take adds value, if the layout works.

Affordable housing thresholds

In England, schemes under ten homes usually fall below the national threshold; many Welsh plans seek affordable housing from smaller sites.

Drainage

Sustainable drainage must fit within the site.

Biodiversity net gain

Since 6 August 2026, sites of 0.2 hectares or less are exempt unless priority habitat is affected; larger sites must still deliver at least a 10% gain.

Four routes to a sale

Outright purchase

Simple where permission exists or you need certainty now.

Subject-to-planning sale

The most common route for small unconsented sites.

Option agreements

Useful if land needs assembling from more than one owner.

Joint ventures

Can suit owners who'd like to share in the homes' sale value.

From first call to completion

  1. Send us the address

    A postcode, a plan or a what3words location is enough to start.

  2. We check it properly

    Title, planning history, access, flood maps and local policy.

  3. We put an offer in writing

    It shows how we got there. There's no obligation to accept.

  4. The legal work

    Your solicitor and ours handle the contract through to completion.

What England's rules mean for your land

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Biodiversity net gain

Under the Environment Act 2021, most developments in England must deliver at least a 10% gain in biodiversity. Since 6 August 2026, sites of 0.2 hectares or less are exempt unless priority habitat is affected.

Section 106 and CIL

Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.

Awkward details we deal with

The site is an awkward shape

Odd shapes often still work for a short terrace or a pair of homes. We test layouts before offering.

There's a protected tree

We design around it and allow for root protection areas.

Useful to send us

  • The address or postcode
  • A plan, or a screenshot from an online map
  • Your title number, if you know it
  • Photos of the land and its access

Your questions answered

What is a small site?

Usually a site for fewer than ten homes. Definitions vary, but these are the sites larger builders often pass over.

How do you value a small site?

We work out what the homes would sell for, then deduct build costs, fees, finance, planning costs and a profit margin. What's left is the land value.

Will you build the homes yourselves?

That's the aim of the land-to-homes work we're setting out to do: buying the land, getting permission and building the homes.

How do I get an offer for land in Willesden?

Use the form on this page or call 0800 088 6248. Tell us the postcode, the rough size and anything you know about planning, and we'll come back to you.

Also near Willesden

More land we buy in Willesden

Get a straight answer about your land

A free appraisal tells you what we'd pay and why.

Get an offerCall 0800 088 6248