Option agreements for land in Chiswick
For owners in Chiswick and the W4 area, an option agreement is worth understanding before you talk to any buyer, including us.
Options are the usual way to bring larger sites forward. They let us invest in planning while you keep ownership and the use of your land.
- Free appraisal and written offer
- No pressure to decide
- Independent advice encouraged
Selling land near Chiswick?
Send the postcode and a rough size.
Chiswick at a glance
Chiswick (W4) sits in OS grid square TQ27, some 6 miles west of central London. Sites between here and Acton or Shepherds Bush are just as much of interest to us.
Land is scarce and mostly brownfield. The outer boroughs contain Metropolitan Green Belt and metropolitan open land, both closely protected.
| Town | Chiswick |
|---|---|
| County | Greater London |
| Country | England |
| Postcode district | W4 |
| OS grid square | TQ27 |
| Nearest towns we cover | Acton (1 mi), Barnes (1 mi), Shepherds Bush (2 mi) |
| Distance from central London | About 6 miles west |
| Planning system | National Planning Policy Framework and local plan |
| When you're paid | Option fee now, price when the option is exercised |
| Planning costs | Ours, sometimes recoverable from the price |

Is an option agreement right for your land?
- Larger fields and blocks on the edge of towns and villages
- Land being considered in a local plan review
- Holdings where several owners need to work together
- Land needing access or infrastructure to be unlocked
If your land could be allocated in a future local plan, an option keeps it moving towards development without you funding the work.
What to check in an option agreement
Option fee
A payment on signing, which you usually keep even if the option isn't exercised.
Term
How long we have to secure permission and exercise the option.
Deductions
Which planning and infrastructure costs come off the price before you're paid.
Your obligations
Agreements set what you can and can't do with the land in the meantime.
Land near Chiswick that an option agreement suits
Development land in Chiswick
Suits larger fields where the planning route may take several years.
Land with planning permission in Chiswick
Rarely needed once consent exists, but can suit phased sites.
Garage sites in Chiswick
Rarely needed unless several garage owners are involved.
Brownfield land in Chiswick
Can suit larger brownfield sites with a longer planning route.
From first call to completion
Send us the address
A postcode, a plan or a what3words location is enough to start.
We check it properly
Title, planning history, access, flood maps and local policy.
You get a written offer
With the main figures behind it, so your adviser can check it.
Solicitors complete the sale
Exchange and complete, or exchange now and complete when planning is granted.
Planning and legal points for land in Greater London
Planning framework
Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.
Section 106 and CIL
Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.
Awkward details we deal with
You're worried about the deductions
Ask for a clear list and a cap on what can be deducted. We'll explain each one.
You want to be sure we'll actually pursue planning
Agreements can include obligations to use reasonable endeavours and set milestones.
Useful to send us
- The address or postcode
- A rough size, in acres or hectares
- Your title number, if you know it
- Photos of the land and its access
Common questions
Do I keep the option fee if you don't buy?
Normally, yes. The terms are set out in the agreement.
How is the price set?
Usually as a percentage of the land's market value once permission is granted, minus agreed costs, with a minimum price. The percentage and deductions are negotiated.
Can I sell to someone else during the option?
Not usually. The option binds the land, and it's normally registered against your title.
How do I get an offer for land in Chiswick?
Use the form on this page or call 0800 088 6248. Tell us the postcode, the rough size and anything you know about planning, and we'll come back to you.
Nearby towns
Other land types and routes
- Development land
- Land with planning permission
- Land without planning permission
- Building plots
- Garden land and backland
- Infill plots and gap sites
- Small sites
- Garage sites
- Brownfield land
- Redundant commercial and industrial land
- Inherited and probate land
- Landlocked land and access problems
- Outright purchase
- Subject-to-planning sale
- Joint ventures
- All land in Chiswick
- Option agreements in Greater London
Find out what we'd pay for your land near Chiswick
Call 0800 088 6248 or send the details. There's no obligation.