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Option agreements for land in Chiswick

For owners in Chiswick and the W4 area, an option agreement is worth understanding before you talk to any buyer, including us.

Options are the usual way to bring larger sites forward. They let us invest in planning while you keep ownership and the use of your land.

  • Free appraisal and written offer
  • No pressure to decide
  • Independent advice encouraged

Selling land near Chiswick?

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Free and no obligation. We're the buyer, so there's no commission.

Chiswick at a glance

Chiswick (W4) sits in OS grid square TQ27, some 6 miles west of central London. Sites between here and Acton or Shepherds Bush are just as much of interest to us.

Land is scarce and mostly brownfield. The outer boroughs contain Metropolitan Green Belt and metropolitan open land, both closely protected.

TownChiswick
CountyGreater London
CountryEngland
Postcode districtW4
OS grid squareTQ27
Nearest towns we coverActon (1 mi), Barnes (1 mi), Shepherds Bush (2 mi)
Distance from central LondonAbout 6 miles west
Planning systemNational Planning Policy Framework and local plan
When you're paidOption fee now, price when the option is exercised
Planning costsOurs, sometimes recoverable from the price
Two people in outdoor jackets walking along a hedgerow, one pointing across the field

Is an option agreement right for your land?

  • Larger fields and blocks on the edge of towns and villages
  • Land being considered in a local plan review
  • Holdings where several owners need to work together
  • Land needing access or infrastructure to be unlocked

If your land could be allocated in a future local plan, an option keeps it moving towards development without you funding the work.

What to check in an option agreement

Option fee

A payment on signing, which you usually keep even if the option isn't exercised.

Term

How long we have to secure permission and exercise the option.

Deductions

Which planning and infrastructure costs come off the price before you're paid.

Your obligations

Agreements set what you can and can't do with the land in the meantime.

From first call to completion

  1. Send us the address

    A postcode, a plan or a what3words location is enough to start.

  2. We check it properly

    Title, planning history, access, flood maps and local policy.

  3. You get a written offer

    With the main figures behind it, so your adviser can check it.

  4. Solicitors complete the sale

    Exchange and complete, or exchange now and complete when planning is granted.

Planning and legal points for land in Greater London

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Section 106 and CIL

Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.

Awkward details we deal with

You're worried about the deductions

Ask for a clear list and a cap on what can be deducted. We'll explain each one.

You want to be sure we'll actually pursue planning

Agreements can include obligations to use reasonable endeavours and set milestones.

Useful to send us

  • The address or postcode
  • A rough size, in acres or hectares
  • Your title number, if you know it
  • Photos of the land and its access

Common questions

Do I keep the option fee if you don't buy?

Normally, yes. The terms are set out in the agreement.

How is the price set?

Usually as a percentage of the land's market value once permission is granted, minus agreed costs, with a minimum price. The percentage and deductions are negotiated.

Can I sell to someone else during the option?

Not usually. The option binds the land, and it's normally registered against your title.

How do I get an offer for land in Chiswick?

Use the form on this page or call 0800 088 6248. Tell us the postcode, the rough size and anything you know about planning, and we'll come back to you.

Find out what we'd pay for your land near Chiswick

Call 0800 088 6248 or send the details. There's no obligation.