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Option agreements for land in Shepherds Bush

Choosing how to sell matters as much as choosing who to sell to. For land near Shepherds Bush, an option agreement trades certainty and timing in a particular way.

An option can capture more of your land's value where it needs a long planning journey, but the details matter. We explain every term before you commit.

  • Free appraisal and written offer
  • No pressure to decide
  • We fund the planning work

Get an offer for land in Shepherds Bush

Free, no-obligation appraisal.

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Free and no obligation. We're the buyer, so there's no commission.

Land around Shepherds Bush

Shepherds Bush (W12) sits in OS grid square TQ27, roughly 4 miles west of central London. Sites between here and Notting Hill or Fulham are just as much of interest to us.

TownShepherds Bush
CountyGreater London
CountryEngland
Postcode districtW12
OS grid squareTQ27
Nearest towns we coverNotting Hill (1 mi), Chiswick (2 mi), Fulham (2 mi)
Distance from central LondonAbout 4 miles west
Planning systemNational Planning Policy Framework and local plan
When you're paidOption fee now, price when the option is exercised
Planning costsOurs, sometimes recoverable from the price
Two people in outdoor jackets walking along a hedgerow, one pointing across the field

Is an option agreement right for your land?

  • Larger fields and blocks on the edge of towns and villages
  • Land being considered in a local plan review
  • Owners happy to wait several years for a higher price
  • Holdings where several owners need to work together

Options are the usual way to bring larger sites forward. They let us invest in planning while you keep ownership and the use of your land.

The terms that matter

Option fee

A payment on signing, which you usually keep even if the option isn't exercised.

Purchase price

Often a percentage of market value with permission, less agreed costs.

Deductions

Which planning and infrastructure costs come off the price before you're paid.

Exercise triggers

What has to happen before we can buy.

How a sale works

  1. Send us the address

    A postcode, a plan or a what3words location is enough to start.

  2. We do the homework

    We read the title and planning record and check flood risk and access.

  3. You get a written offer

    With the main figures behind it, so your adviser can check it.

  4. The legal work

    Your solicitor and ours handle the contract through to completion.

Planning and legal points for land in Greater London

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Section 106 and CIL

Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.

Awkward details we deal with

You want to be sure we'll actually pursue planning

Agreements can include obligations to use reasonable endeavours and set milestones.

You'd like your advisers' costs covered

Many option agreements include a contribution to the landowner's legal and agent costs. We'll tell you if ours does.

Useful to send us

  • Your title number, if you know it
  • Any planning applications or letters
  • Details of any tenants or grazing agreements
  • Photos of the land and its access

What people ask us about an option agreement

How is the price set?

Usually as a percentage of the land's market value once permission is granted, minus agreed costs, with a minimum price. The percentage and deductions are negotiated.

How long do options last?

It varies with the site. Several years is typical for land needing local plan allocation, often with extension rights.

What's the difference between an option and a promotion agreement?

Under an option the buyer has the right to buy the land. Under a promotion agreement a promoter gets permission and then sells the land on the open market, taking a share of the proceeds. We offer options, not promotion agreements.

How do I get an offer for land in Shepherds Bush?

Use the form on this page or call 0800 088 6248. Tell us the postcode, the rough size and anything you know about planning, and we'll come back to you.

Ready to talk about your land in Shepherds Bush?

Call 0800 088 6248 or send the details. There's no obligation.