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Option agreements for land in Notting Hill

Before you agree an option agreement on land near Notting Hill, it helps to know exactly when you'd be paid, who carries the planning risk and how the price is set.

Options are the usual way to bring larger sites forward. They let us invest in planning while you keep ownership and the use of your land.

  • Figures explained, so you can check them
  • No pressure to decide
  • Independent advice encouraged

Tell us about your land

Send the postcode and a rough size.

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Please enter a postcode, or at least the first half.
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Free and no obligation. We're the buyer, so there's no commission.

Where Notting Hill sits

Land around Notting Hill falls under England's planning system. The closest towns we also cover are Shepherds Bush, 1 mile away, and Willesden, 2 miles away, and central London is 3 miles away.

Land is scarce and mostly brownfield. The outer boroughs contain Metropolitan Green Belt and metropolitan open land, both closely protected.

TownNotting Hill
CountyGreater London
CountryEngland
Postcode districtW11
OS grid squareTQ28
Nearest towns we coverShepherds Bush (1 mi), Willesden (2 mi), Fulham (2 mi)
Distance from central LondonAbout 3 miles west
Planning systemNational Planning Policy Framework and local plan
When you're paidOption fee now, price when the option is exercised
Planning costsOurs, sometimes recoverable from the price
Two people in outdoor jackets walking along a hedgerow, one pointing across the field

Who an option agreement works best for

  • Larger fields and blocks on the edge of towns and villages
  • Land being considered in a local plan review
  • Land needing access or infrastructure to be unlocked
  • Owners who want to keep farming until development

An option can capture more of your land's value where it needs a long planning journey, but the details matter. We explain every term before you commit.

What to check in an option agreement

Purchase price

Often a percentage of market value with permission, less agreed costs.

Minimum price

A floor that protects you if values fall.

Deductions

Which planning and infrastructure costs come off the price before you're paid.

Exercise triggers

What has to happen before we can buy.

Land near Notting Hill that an option agreement suits

Development land in Notting Hill

Suits larger fields where the planning route may take several years.

Land with planning permission in Notting Hill

Rarely needed once consent exists, but can suit phased sites.

Garage sites in Notting Hill

Rarely needed unless several garage owners are involved.

Brownfield land in Notting Hill

Can suit larger brownfield sites with a longer planning route.

From first call to completion

  1. Send us the address

    A postcode, a plan or a what3words location is enough to start.

  2. We check it properly

    Title, planning history, access, flood maps and local policy.

  3. You get a written offer

    With the main figures behind it, so your adviser can check it.

  4. Solicitors complete the sale

    Exchange and complete, or exchange now and complete when planning is granted.

Rules that apply in England

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Section 106 and CIL

Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.

Awkward details we deal with

You're worried about the deductions

Ask for a clear list and a cap on what can be deducted. We'll explain each one.

You'd like your advisers' costs covered

Many option agreements include a contribution to the landowner's legal and agent costs. We'll tell you if ours does.

Useful to send us

  • A plan, or a screenshot from an online map
  • Details of any tenants or grazing agreements
  • Photos of the land and its access
  • How soon you'd ideally like to sell

Common questions

Do I keep the option fee if you don't buy?

Normally, yes. The terms are set out in the agreement.

How long do options last?

It varies with the site. Several years is typical for land needing local plan allocation, often with extension rights.

Can I sell to someone else during the option?

Not usually. The option binds the land, and it's normally registered against your title.

How do I get an offer for land in Notting Hill?

Use the form on this page or call 0800 088 6248. Tell us the postcode, the rough size and anything you know about planning, and we'll come back to you.

Nearby towns

Other land types and routes

Ready to talk about your land in Notting Hill?

A free appraisal tells you what we'd pay and why.

Get an offerCall 0800 088 6248