Sell development land in Willesden
We consider development land in Willesden and across Greater London, from sites close to the NW10 postcode district out towards Cricklewood and Notting Hill.
Most development land starts life as an ordinary field. What makes it valuable is where it sits: next to existing homes, close to a road, inside or near a settlement boundary. We assess those things first and give you a straight answer.
- No commission: we're the buyer
- No pressure to decide
- Independent advice encouraged
Get an offer for land in Willesden
Free, no-obligation appraisal.
Willesden at a glance
Willesden (NW10) sits in OS grid square TQ28, roughly 5 miles west of central London. Sites between here and Cricklewood or Shepherds Bush are just as much of interest to us.
| Town | Willesden |
|---|---|
| County | Greater London |
| Country | England |
| Postcode district | NW10 |
| OS grid square | TQ28 |
| Nearest towns we cover | Cricklewood (2 mi), Notting Hill (2 mi), Shepherds Bush (2 mi) |
| Distance from central London | About 5 miles west |
| Planning system | National Planning Policy Framework and local plan |
| Ways to sell | Outright, subject to planning, option or joint venture |

Land we're keen to see around Willesden
- Sites from around a quarter of an acre upwards
- Mains water, drainage and electricity nearby
- Sites allocated, or put forward, in the local plan
- Land with a planning history we can build on, even if earlier applications were refused
Most development land starts life as an ordinary field. What makes it valuable is where it sits: next to existing homes, close to a road, inside or near a settlement boundary. We assess those things first and give you a straight answer.
How we arrive at a figure for land in Greater London
Planning status
Land with an implementable permission is worth far more than land with none, because the biggest risk has gone.
Planning obligations
Affordable housing, Section 106 contributions and, in some areas, CIL reduce what a buyer can pay for the land.
Ground and drainage
Poor ground, contamination or the need for a pumping station all add build cost that comes off the land price.
Local sale values
The price new homes will sell for nearby sets the ceiling on what the land is worth.
Choosing how to sell
Outright purchase
Best where permission is already granted and the title is clean.
Subject-to-planning sale
Lets you lock in a price now that is paid once we secure permission.
Option agreements
Suits larger fields where the planning route may take several years.
Joint ventures
Worth discussing if you want a share of the finished development value.
How a sale works
Tell us about your land
Send the postcode or address and a rough size.
We check it properly
Title, planning history, access, flood maps and local policy.
You get a written offer
With the main figures behind it, so your adviser can check it.
The legal work
Your solicitor and ours handle the contract through to completion.
What England's rules mean for your land
Green belt and grey belt
Green belt land is protected from inappropriate development. National policy in England also recognises 'grey belt': green belt land that doesn't strongly contribute to key green belt purposes, where housing can be acceptable if further tests are met.
Section 106 and CIL
Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.
Flood risk
Environment Agency flood maps and the sequential test steer new homes away from areas at highest risk of flooding.
When the land isn't straightforward
The site has been refused planning before
A refusal tells us what the council objected to. We read the decision notice and judge whether a different scheme could answer it.
The access is over someone else's land
We check the title for rights of way and, where needed, factor in the cost of buying or negotiating access.
Useful to send us
- A rough size, in acres or hectares
- Any planning applications or letters
- Photos of the land and its access
- How soon you'd ideally like to sell
What people ask us about development land
How do I know if my land is development land?
Ask three questions: does it sit next to existing homes, can a car get onto it safely from a public road, and is it outside the worst flood risk? If the answer to all three is yes, it is worth an appraisal. We will tell you honestly if we don't think homes are achievable.
What size of site do you buy?
We look at sites from around a quarter of an acre for a single plot up to large fields on the edge of towns. Size matters less than location, access and planning prospects.
How long does it take to sell development land?
With permission and clean title, a sale can move as fast as the solicitors can complete the legal work. Without permission, timing depends on the planning process, which commonly takes many months and sometimes years for larger sites.
Do you buy land in Willesden?
Yes. We consider land in and around Willesden and across Greater London. Whether we can make an offer depends on the land itself, especially its access and planning prospects, and we'll tell you either way.
Also near Willesden
More land we buy in Willesden
- Land with planning permission
- Land without planning permission
- Building plots
- Garden land and backland
- Infill plots and gap sites
- Small sites
- Garage sites
- Brownfield land
- Redundant commercial and industrial land
- Inherited and probate land
- Landlocked land and access problems
- Outright purchase
- Subject-to-planning sale
- Option agreements
- Joint ventures
- All land in Willesden
- Development land in Greater London
Ready to talk about your land in Willesden?
Call 0800 088 6248 or send the details. There's no obligation.