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Option agreements for land in Chelsea

We offer an option agreement on land across Greater London, including sites around Chelsea, Battersea and Fulham.

An option agreement gives a buyer the right, but not the obligation, to buy land within a set period, usually once planning permission is obtained. The landowner receives an option fee up front and, if the option is exercised, a price normally based on market value with permission, less agreed deductions.

  • Free appraisal and written offer
  • No pressure to decide
  • We fund the planning work

Tell us about your land

We'll check the title and planning, then call you.

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Free and no obligation. We're the buyer, so there's no commission.

Chelsea at a glance

From Chelsea, it's 1 mile to Battersea and 1 mile to Fulham. We buy land across that whole stretch of Greater London, not only within the town.

Land is scarce and mostly brownfield. The outer boroughs contain Metropolitan Green Belt and metropolitan open land, both closely protected.

TownChelsea
CountyGreater London
CountryEngland
Postcode districtSW10
OS grid squareTQ27
Nearest towns we coverBattersea (1 mi), Fulham (1 mi), Pimlico (1 mi)
Distance from central LondonAbout 2 miles south-west
Planning systemNational Planning Policy Framework and local plan
When you're paidOption fee now, price when the option is exercised
Planning costsOurs, sometimes recoverable from the price
Two people in outdoor jackets walking along a hedgerow, one pointing across the field

Who an option agreement works best for

  • Land being considered in a local plan review
  • Holdings where several owners need to work together
  • Owners who want to keep farming until development
  • Sites with technical issues that need time to resolve

If your land could be allocated in a future local plan, an option keeps it moving towards development without you funding the work.

The terms that matter

Option fee

A payment on signing, which you usually keep even if the option isn't exercised.

Minimum price

A floor that protects you if values fall.

Deductions

Which planning and infrastructure costs come off the price before you're paid.

Exercise triggers

What has to happen before we can buy.

Land near Chelsea that an option agreement suits

Development land in Chelsea

Suits larger fields where the planning route may take several years.

Land without planning permission in Chelsea

We pay for the right to buy later and fund the planning work meanwhile.

Garden land and backland in Chelsea

Useful when several neighbours' gardens are being assembled.

Brownfield land in Chelsea

Can suit larger brownfield sites with a longer planning route.

How a sale works

  1. Tell us about your land

    Send the postcode or address and a rough size.

  2. We do the homework

    We read the title and planning record and check flood risk and access.

  3. You get a written offer

    With the main figures behind it, so your adviser can check it.

  4. The legal work

    Your solicitor and ours handle the contract through to completion.

Planning and legal points for land in Greater London

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Section 106 and CIL

Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.

When the land isn't straightforward

You want to be sure we'll actually pursue planning

Agreements can include obligations to use reasonable endeavours and set milestones.

You'd like your advisers' costs covered

Many option agreements include a contribution to the landowner's legal and agent costs. We'll tell you if ours does.

Useful to send us

  • A rough size, in acres or hectares
  • Your title number, if you know it
  • Any planning applications or letters
  • Details of any tenants or grazing agreements

Your questions answered

What is an option agreement?

A contract that gives the buyer the right to buy your land within a set period, usually after planning permission is granted. You receive an option fee now and the purchase price if the option is exercised.

How is the price set?

Usually as a percentage of the land's market value once permission is granted, minus agreed costs, with a minimum price. The percentage and deductions are negotiated.

How long do options last?

It varies with the site. Several years is typical for land needing local plan allocation, often with extension rights.

How do I get an offer for land in Chelsea?

Use the form on this page or call 0800 088 6248. Tell us the postcode, the rough size and anything you know about planning, and we'll come back to you.

Also near Chelsea

Other land types and routes

Find out what we'd pay for your land near Chelsea

A free appraisal tells you what we'd pay and why.

Get an offerCall 0800 088 6248