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Option agreements for land in Fulham

For owners in Fulham and the SW6 area, an option agreement is worth understanding before you talk to any buyer, including us.

An option agreement gives a buyer the right, but not the obligation, to buy land within a set period, usually once planning permission is obtained. The landowner receives an option fee up front and, if the option is exercised, a price normally based on market value with permission, less agreed deductions.

  • No commission: we're the buyer
  • Independent advice encouraged
  • We fund the planning work

Tell us about your land

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Free and no obligation. We're the buyer, so there's no commission.

Land around Fulham

The land we're most interested in near Fulham sits on the edge of the built-up area or in the villages towards Chelsea (1 mile) and Putney (2 miles).

Land is scarce and mostly brownfield. The outer boroughs contain Metropolitan Green Belt and metropolitan open land, both closely protected.

TownFulham
CountyGreater London
CountryEngland
Postcode districtSW6
OS grid squareTQ27
Nearest towns we coverChelsea (1 mi), Putney (2 mi), Battersea (2 mi)
Distance from central LondonAbout 4 miles south-west
Planning systemNational Planning Policy Framework and local plan
When you're paidOption fee now, price when the option is exercised
Planning costsOurs, sometimes recoverable from the price
Two people in outdoor jackets walking along a hedgerow, one pointing across the field

Is an option agreement right for your land?

  • Land being considered in a local plan review
  • Land needing access or infrastructure to be unlocked
  • Owners who want to keep farming until development
  • Sites with technical issues that need time to resolve

If your land could be allocated in a future local plan, an option keeps it moving towards development without you funding the work.

What to check in an option agreement

Purchase price

Often a percentage of market value with permission, less agreed costs.

Minimum price

A floor that protects you if values fall.

Term

How long we have to secure permission and exercise the option.

Deductions

Which planning and infrastructure costs come off the price before you're paid.

How a sale works

  1. Send us the address

    A postcode, a plan or a what3words location is enough to start.

  2. We do the homework

    We read the title and planning record and check flood risk and access.

  3. We put an offer in writing

    It shows how we got there. There's no obligation to accept.

  4. The legal work

    Your solicitor and ours handle the contract through to completion.

What England's rules mean for your land

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Section 106 and CIL

Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.

Awkward details we deal with

You want to be sure we'll actually pursue planning

Agreements can include obligations to use reasonable endeavours and set milestones.

You'd like your advisers' costs covered

Many option agreements include a contribution to the landowner's legal and agent costs. We'll tell you if ours does.

Useful to send us

  • A rough size, in acres or hectares
  • Details of any tenants or grazing agreements
  • Photos of the land and its access
  • How soon you'd ideally like to sell

Your questions answered

What is an option agreement?

A contract that gives the buyer the right to buy your land within a set period, usually after planning permission is granted. You receive an option fee now and the purchase price if the option is exercised.

How is the price set?

Usually as a percentage of the land's market value once permission is granted, minus agreed costs, with a minimum price. The percentage and deductions are negotiated.

Can I sell to someone else during the option?

Not usually. The option binds the land, and it's normally registered against your title.

Do you buy land in Fulham?

Yes. We consider land in and around Fulham and across Greater London. Whether we can make an offer depends on the land itself, especially its access and planning prospects, and we'll tell you either way.

Ready to talk about your land in Fulham?

Send the postcode and a rough size. We'll check the title and planning position and come back to you.