Land we buyWays to sellAreasGuidesAbout Contact Get an offer

Option agreements for land in Westminster

If you own land near Westminster, you may be wondering whether an option agreement would suit you. The answer depends on your land's planning prospects and how soon you want to be paid.

If your land could be allocated in a future local plan, an option keeps it moving towards development without you funding the work.

  • No commission: we're the buyer
  • Independent advice encouraged
  • We fund the planning work

Tell us about your land

We'll check the title and planning, then call you.

Please enter your name.
Please enter a UK phone number.
Please enter a valid email address.
Please enter a postcode, or at least the first half.
Please tick the box so we can contact you.

Free and no obligation. We're the buyer, so there's no commission.

Where Westminster sits

Westminster (W1A) sits in OS grid square TQ27, roughly 1 mile south-west of central London. Sites between here and Pimlico or Battersea are just as much of interest to us.

Land is scarce and mostly brownfield. The outer boroughs contain Metropolitan Green Belt and metropolitan open land, both closely protected.

TownWestminster
CountyGreater London
CountryEngland
Postcode districtW1A
OS grid squareTQ27
Nearest towns we coverPimlico (1 mi), Chelsea (2 mi), Battersea (2 mi)
Distance from central LondonAbout 1 mile south-west
Planning systemNational Planning Policy Framework and local plan
When you're paidOption fee now, price when the option is exercised
Planning costsOurs, sometimes recoverable from the price
Two people in outdoor jackets walking along a hedgerow, one pointing across the field

Who an option agreement works best for

  • Larger fields and blocks on the edge of towns and villages
  • Owners happy to wait several years for a higher price
  • Owners who want to keep farming until development
  • Sites with technical issues that need time to resolve

Options are the usual way to bring larger sites forward. They let us invest in planning while you keep ownership and the use of your land.

How the money works

Purchase price

Often a percentage of market value with permission, less agreed costs.

Minimum price

A floor that protects you if values fall.

Deductions

Which planning and infrastructure costs come off the price before you're paid.

Your obligations

Agreements set what you can and can't do with the land in the meantime.

How a sale works

  1. Tell us about your land

    Send the postcode or address and a rough size.

  2. We do the homework

    We read the title and planning record and check flood risk and access.

  3. We put an offer in writing

    It shows how we got there. There's no obligation to accept.

  4. The legal work

    Your solicitor and ours handle the contract through to completion.

Planning and legal points for land in Greater London

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Section 106 and CIL

Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.

Common problems, and how we handle them

You're worried about the deductions

Ask for a clear list and a cap on what can be deducted. We'll explain each one.

You'd like your advisers' costs covered

Many option agreements include a contribution to the landowner's legal and agent costs. We'll tell you if ours does.

Useful to send us

  • The address or postcode
  • A plan, or a screenshot from an online map
  • Details of any tenants or grazing agreements
  • How soon you'd ideally like to sell

What people ask us about an option agreement

What is an option agreement?

A contract that gives the buyer the right to buy your land within a set period, usually after planning permission is granted. You receive an option fee now and the purchase price if the option is exercised.

How is the price set?

Usually as a percentage of the land's market value once permission is granted, minus agreed costs, with a minimum price. The percentage and deductions are negotiated.

How long do options last?

It varies with the site. Several years is typical for land needing local plan allocation, often with extension rights.

Do you buy land in Westminster?

Yes. We consider land in and around Westminster and across Greater London. Whether we can make an offer depends on the land itself, especially its access and planning prospects, and we'll tell you either way.

Get a straight answer about your land

A free appraisal tells you what we'd pay and why.