Option agreements for land in Pimlico
For owners in Pimlico and the SW1 area, an option agreement is worth understanding before you talk to any buyer, including us.
An option can capture more of your land's value where it needs a long planning journey, but the details matter. We explain every term before you commit.
- No commission: we're the buyer
- Figures explained, so you can check them
- Independent advice encouraged
Selling land near Pimlico?
Send the postcode and a rough size.
Land around Pimlico
Pimlico (SW1) sits in OS grid square TQ27, roughly 1 mile south of central London. Sites between here and Westminster or Chelsea are just as much of interest to us.
Land is scarce and mostly brownfield. The outer boroughs contain Metropolitan Green Belt and metropolitan open land, both closely protected.
| Town | Pimlico |
|---|---|
| County | Greater London |
| Country | England |
| Postcode district | SW1 |
| OS grid square | TQ27 |
| Nearest towns we cover | Westminster (1 mi), Battersea (1 mi), Chelsea (1 mi) |
| Distance from central London | About 1 mile south |
| Planning system | National Planning Policy Framework and local plan |
| When you're paid | Option fee now, price when the option is exercised |
| Planning costs | Ours, sometimes recoverable from the price |
When an option agreement suits land near Pimlico
- Land being considered in a local plan review
- Owners happy to wait several years for a higher price
- Holdings where several owners need to work together
- Owners who want to keep farming until development
Options are the usual way to bring larger sites forward. They let us invest in planning while you keep ownership and the use of your land.
How the money works
Purchase price
Often a percentage of market value with permission, less agreed costs.
Term
How long we have to secure permission and exercise the option.
Exercise triggers
What has to happen before we can buy.
Your obligations
Agreements set what you can and can't do with the land in the meantime.
Land near Pimlico that an option agreement suits
Land with planning permission in Pimlico
Rarely needed once consent exists, but can suit phased sites.
Small sites in Pimlico
Useful if land needs assembling from more than one owner.
Brownfield land in Pimlico
Can suit larger brownfield sites with a longer planning route.
Landlocked land and access problems in Pimlico
Useful while access is negotiated with neighbours.
How a sale works
Tell us about your land
Send the postcode or address and a rough size.
We check it properly
Title, planning history, access, flood maps and local policy.
You get a written offer
With the main figures behind it, so your adviser can check it.
The legal work
Your solicitor and ours handle the contract through to completion.
Planning and legal points for land in Greater London
Planning framework
Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.
Section 106 and CIL
Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.
When the land isn't straightforward
You want to be sure we'll actually pursue planning
Agreements can include obligations to use reasonable endeavours and set milestones.
You'd like your advisers' costs covered
Many option agreements include a contribution to the landowner's legal and agent costs. We'll tell you if ours does.
Useful to send us
- The address or postcode
- A rough size, in acres or hectares
- A plan, or a screenshot from an online map
- Any planning applications or letters
Common questions
How is the price set?
Usually as a percentage of the land's market value once permission is granted, minus agreed costs, with a minimum price. The percentage and deductions are negotiated.
How long do options last?
It varies with the site. Several years is typical for land needing local plan allocation, often with extension rights.
What's the difference between an option and a promotion agreement?
Under an option the buyer has the right to buy the land. Under a promotion agreement a promoter gets permission and then sells the land on the open market, taking a share of the proceeds. We offer options, not promotion agreements.
Do you cover the villages around Pimlico?
Yes. Villages between Pimlico, Westminster and Battersea often have the kind of edge-of-settlement land we're looking for.
More land we buy in Pimlico
- Development land
- Land with planning permission
- Land without planning permission
- Building plots
- Garden land and backland
- Infill plots and gap sites
- Small sites
- Garage sites
- Brownfield land
- Redundant commercial and industrial land
- Inherited and probate land
- Landlocked land and access problems
- Outright purchase
- Subject-to-planning sale
- Joint ventures
- All land in Pimlico
- Option agreements in Greater London
Find out what we'd pay for your land near Pimlico
Call 0800 088 6248 or send the details. There's no obligation.