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Option agreements for land in Herne Bay

Before you agree an option agreement on land near Herne Bay, it helps to know exactly when you'd be paid, who carries the planning risk and how the price is set.

An option agreement gives a buyer the right, but not the obligation, to buy land within a set period, usually once planning permission is obtained. The landowner receives an option fee up front and, if the option is exercised, a price normally based on market value with permission, less agreed deductions.

  • Free appraisal and written offer
  • Independent advice encouraged
  • We fund the planning work

Selling land near Herne Bay?

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Free and no obligation. We're the buyer, so there's no commission.

Land around Herne Bay

Our appraisals for Herne Bay start with the CT6 postcode district and the OS grid square TR16, then widen out to Whitstable, Canterbury and Faversham, all within about 11 miles.

TownHerne Bay
CountyKent
CountryEngland
Postcode districtCT6
OS grid squareTR16
Nearest towns we coverWhitstable (5 mi), Canterbury (7 mi), Faversham (11 mi)
Distance from MaidstoneAbout 27 miles east
Planning systemNational Planning Policy Framework and local plan
When you're paidOption fee now, price when the option is exercised
Planning costsOurs, sometimes recoverable from the price
Two people in outdoor jackets walking along a hedgerow, one pointing across the field

When an option agreement suits land near Herne Bay

  • Larger fields and blocks on the edge of towns and villages
  • Land needing access or infrastructure to be unlocked
  • Owners who want to keep farming until development
  • Sites with technical issues that need time to resolve

An option can capture more of your land's value where it needs a long planning journey, but the details matter. We explain every term before you commit.

What to check in an option agreement

Option fee

A payment on signing, which you usually keep even if the option isn't exercised.

Minimum price

A floor that protects you if values fall.

Term

How long we have to secure permission and exercise the option.

Deductions

Which planning and infrastructure costs come off the price before you're paid.

How a sale works

  1. Send us the address

    A postcode, a plan or a what3words location is enough to start.

  2. We check it properly

    Title, planning history, access, flood maps and local policy.

  3. We put an offer in writing

    It shows how we got there. There's no obligation to accept.

  4. The legal work

    Your solicitor and ours handle the contract through to completion.

Rules that apply in England

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Section 106 and CIL

Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.

Awkward details we deal with

You're worried about the deductions

Ask for a clear list and a cap on what can be deducted. We'll explain each one.

You'd like your advisers' costs covered

Many option agreements include a contribution to the landowner's legal and agent costs. We'll tell you if ours does.

Useful to send us

  • The address or postcode
  • Any planning applications or letters
  • Details of any tenants or grazing agreements
  • Photos of the land and its access

Questions from landowners near Herne Bay

What is an option agreement?

A contract that gives the buyer the right to buy your land within a set period, usually after planning permission is granted. You receive an option fee now and the purchase price if the option is exercised.

Do I keep the option fee if you don't buy?

Normally, yes. The terms are set out in the agreement.

How long do options last?

It varies with the site. Several years is typical for land needing local plan allocation, often with extension rights.

Can you visit land near Herne Bay?

Yes. Once we've looked at the title and planning position, we arrange a site visit if the land looks suitable. Send the address or postcode to start.

Find out what we'd pay for your land near Herne Bay

A free appraisal tells you what we'd pay and why.