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Sell strategic land and large sites in Herne Bay

Whether your land is in Herne Bay itself or in the villages between Herne Bay and Whitstable, we'll look at it properly before making any offer.

Strategic land is a larger site, usually several acres or more, whose development depends on being allocated in a local plan or winning a major planning permission. Because that can take years, strategic land is usually sold on an option or a conditional contract rather than outright.

  • Free appraisal and written offer
  • No commission: we're the buyer
  • Figures explained, so you can check them

Tell us about your land

Free, no-obligation appraisal.

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Free and no obligation. We're the buyer, so there's no commission.

Herne Bay at a glance

Land around Herne Bay falls under England's planning system. The closest towns we also cover are Whitstable, 5 miles away, and Canterbury, 7 miles away, and Maidstone is 27 miles away.

TownHerne Bay
CountyKent
CountryEngland
Postcode districtCT6
OS grid squareTR16
Nearest towns we coverWhitstable (5 mi), Canterbury (7 mi), Faversham (11 mi)
Distance from MaidstoneAbout 27 miles east
Planning systemNational Planning Policy Framework and local plan
Ways to sellOutright, subject to planning, option or joint venture
Aerial view of several farm fields between a market town and a ring road

Is your land near Herne Bay a good fit?

  • Sites that can be reached from a main road or a new junction
  • Land being considered in a local plan review
  • Land without major heritage, ecology or flood constraints
  • Sites close to schools, shops and public transport

Strategic land is a long game. We set out the planning route, who pays for what, and how the final price is worked out before you commit to anything.

The things that move our offer

Local plan timing

A site that can be put forward at the next plan review has a clearer route to permission.

Landowner collaboration

Neighbouring owners agreeing to work together can unlock access and better layouts.

Price mechanism

Options and conditional contracts usually pay a share of market value at the time permission is granted.

Term length

Longer agreements give more time for planning but tie up your land for longer.

From first call to completion

  1. Tell us about your land

    Send the postcode or address and a rough size.

  2. We do the homework

    We read the title and planning record and check flood risk and access.

  3. We put an offer in writing

    It shows how we got there. There's no obligation to accept.

  4. Solicitors complete the sale

    Exchange and complete, or exchange now and complete when planning is granted.

What England's rules mean for your land

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Green belt and grey belt

Green belt land is protected from inappropriate development. National policy in England also recognises 'grey belt': green belt land that doesn't strongly contribute to key green belt purposes, where housing can be acceptable if further tests are met.

Biodiversity net gain

Under the Environment Act 2021, most developments in England must deliver at least a 10% gain in biodiversity. Since 6 August 2026, sites of 0.2 hectares or less are exempt unless priority habitat is affected.

Common problems, and how we handle them

Several family members own the land

We can work with all owners and their advisers, and agreements can set out how payments are split.

The land is farmed by a tenant

Tenancies need managing before building can start. We look at notice periods and compensation early.

Useful to send us

  • The address or postcode
  • A plan, or a screenshot from an online map
  • Any planning applications or letters
  • How soon you'd ideally like to sell

Common questions

How long do strategic land deals last?

Terms vary with the site and the plan timetable. Several years is common, with options to extend if planning is progressing.

Do I pay for planning on strategic land?

Normally not. Under an option or conditional contract the buyer funds planning and technical work, and recovers those costs from the land price only if the agreement allows it.

Should I take independent advice?

Yes. Strategic land agreements are complex and you should have your own solicitor and, ideally, a land agent or surveyor. Some agreements contribute to those costs; we will say up front whether ours does.

How do I get an offer for land in Herne Bay?

Use the form on this page or call 0800 088 6248. Tell us the postcode, the rough size and anything you know about planning, and we'll come back to you.

Ready to talk about your land in Herne Bay?

A free appraisal tells you what we'd pay and why.