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Option agreements for land in Reading

Before you agree an option agreement on land near Reading, it helps to know exactly when you'd be paid, who carries the planning risk and how the price is set.

Options are the usual way to bring larger sites forward. They let us invest in planning while you keep ownership and the use of your land.

  • No commission: we're the buyer
  • Figures explained, so you can check them
  • We fund the planning work

Tell us about your land

Free, no-obligation appraisal.

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Free and no obligation. We're the buyer, so there's no commission.

Land around Reading

Reading (RG1) sits in OS grid square SU77, where it is the main town we cover. Sites between here and Lower Earley or Crowthorne are just as much of interest to us.

The Thames valley towns are under steady pressure for new homes. Much of east Berkshire is Metropolitan Green Belt, and the west takes in part of the North Wessex Downs National Landscape.

TownReading
CountyBerkshire
CountryEngland
Postcode districtRG1
OS grid squareSU77
Nearest towns we coverLower Earley (3 mi), Wokingham (7 mi), Crowthorne (10 mi)
Planning systemNational Planning Policy Framework and local plan
When you're paidOption fee now, price when the option is exercised
Planning costsOurs, sometimes recoverable from the price
Two people in outdoor jackets walking along a hedgerow, one pointing across the field

Who an option agreement works best for

  • Owners happy to wait several years for a higher price
  • Holdings where several owners need to work together
  • Land needing access or infrastructure to be unlocked
  • Sites with technical issues that need time to resolve

An option can capture more of your land's value where it needs a long planning journey, but the details matter. We explain every term before you commit.

How the money works

Purchase price

Often a percentage of market value with permission, less agreed costs.

Minimum price

A floor that protects you if values fall.

Term

How long we have to secure permission and exercise the option.

Your obligations

Agreements set what you can and can't do with the land in the meantime.

From first call to completion

  1. Send us the address

    A postcode, a plan or a what3words location is enough to start.

  2. We do the homework

    We read the title and planning record and check flood risk and access.

  3. We put an offer in writing

    It shows how we got there. There's no obligation to accept.

  4. The legal work

    Your solicitor and ours handle the contract through to completion.

What England's rules mean for your land

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Section 106 and CIL

Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.

Awkward details we deal with

You're worried about the deductions

Ask for a clear list and a cap on what can be deducted. We'll explain each one.

You want to be sure we'll actually pursue planning

Agreements can include obligations to use reasonable endeavours and set milestones.

Useful to send us

  • The address or postcode
  • A rough size, in acres or hectares
  • A plan, or a screenshot from an online map
  • How soon you'd ideally like to sell

Your questions answered

What is an option agreement?

A contract that gives the buyer the right to buy your land within a set period, usually after planning permission is granted. You receive an option fee now and the purchase price if the option is exercised.

Do I keep the option fee if you don't buy?

Normally, yes. The terms are set out in the agreement.

How long do options last?

It varies with the site. Several years is typical for land needing local plan allocation, often with extension rights.

Do you cover the villages around Reading?

Yes. Villages between Reading, Lower Earley and Wokingham often have the kind of edge-of-settlement land we're looking for.

Ready to talk about your land in Reading?

A free appraisal tells you what we'd pay and why.