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Joint ventures on land in Reading

If you own land near Reading, you may be wondering whether a land joint venture would suit you. The answer depends on your land's planning prospects and how soon you want to be paid.

A land joint venture is an arrangement where the landowner contributes the land and a developer contributes funding, planning and building, with the proceeds shared in an agreed way. It can produce the most value for the landowner, but it takes longer and carries more risk than a sale.

  • No commission: we're the buyer
  • No pressure to decide
  • Independent advice encouraged

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Reading at a glance

From Reading, it's 3 miles to Lower Earley and 7 miles to Wokingham. We buy land across that whole stretch of Berkshire, not only within the town.

The Thames valley towns are under steady pressure for new homes. Much of east Berkshire is Metropolitan Green Belt, and the west takes in part of the North Wessex Downs National Landscape.

TownReading
CountyBerkshire
CountryEngland
Postcode districtRG1
OS grid squareSU77
Nearest towns we coverLower Earley (3 mi), Wokingham (7 mi), Crowthorne (10 mi)
Planning systemNational Planning Policy Framework and local plan
When you're paidOver time, as homes are built and sold
Planning costsShared or ours, as agreed
New homes under construction with scaffolding and roof trusses on a former field

When a land joint venture suits land near Reading

  • Families and estates with a long-term view
  • Sites where we'd aim to build the homes ourselves
  • Land with planning permission or a strong prospect
  • Owners comfortable sharing risk as well as reward

If you'd like to see your land become homes, and stay involved while it happens, a joint venture may suit you.

What to check in a land joint venture

Structure

Land price plus profit share, a partnership or a company: each has different tax and legal effects.

Risk

You share in downside as well as upside, so independent advice is essential.

Control

Agreements set who decides what, and what happens if you disagree.

Tax

Joint ventures can change how your proceeds are taxed, so take tax advice first.

From first call to completion

  1. Send us the address

    A postcode, a plan or a what3words location is enough to start.

  2. We check it properly

    Title, planning history, access, flood maps and local policy.

  3. We put an offer in writing

    It shows how we got there. There's no obligation to accept.

  4. Solicitors complete the sale

    Exchange and complete, or exchange now and complete when planning is granted.

What England's rules mean for your land

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Tax on the sale

The buyer pays Stamp Duty Land Tax. As the seller you may owe capital gains tax, and some commercial land carries VAT. Take advice from an accountant.

Common problems, and how we handle them

You're worried about the risk

You can limit risk through the structure, but not remove it. Take independent advice.

You want to keep part of the land

Joint ventures can cover just part of your holding.

Useful to send us

  • A rough size, in acres or hectares
  • A plan, or a screenshot from an online map
  • Any planning applications or letters
  • Details of any tenants or grazing agreements

Questions from landowners near Reading

What is a land joint venture?

An agreement where you contribute land and we contribute funding, planning and construction, with proceeds shared on agreed terms.

Do I have to put money in?

Not usually. Your contribution is normally the land itself.

What happens if the homes sell for less than expected?

Depending on the structure, your share may fall. That's the risk you take in return for sharing upside.

Do you cover the villages around Reading?

Yes. Villages between Reading, Lower Earley and Wokingham often have the kind of edge-of-settlement land we're looking for.

Find out what we'd pay for your land near Reading

A free appraisal tells you what we'd pay and why.