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Sell strategic land and large sites in Longton

Our interest in strategic land around Longton is simple: we're buying land to build homes on, so we look for sites where homes are realistic and price them on that basis.

Strategic land is a larger site, usually several acres or more, whose development depends on being allocated in a local plan or winning a major planning permission. Because that can take years, strategic land is usually sold on an option or a conditional contract rather than outright.

  • Free appraisal and written offer
  • No commission: we're the buyer
  • Independent advice encouraged

Get an offer for land in Longton

Free, no-obligation appraisal.

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Free and no obligation. We're the buyer, so there's no commission.

Land around Longton

Land around Longton falls under England's planning system. The closest towns we also cover are Stoke-on-Trent, 3 miles away, and Newcastle-under-Lyme, 4 miles away, and Stoke-on-Trent is 3 miles away.

Farmland, Cannock Chase National Landscape and part of the Peak District, with green belt in the south near the West Midlands and around Stoke-on-Trent.

TownLongton
CountyStaffordshire
CountryEngland
Postcode districtST3
OS grid squareSJ94
Nearest towns we coverStoke-on-Trent (3 mi), Newcastle-under-Lyme (4 mi), Kidsgrove (8 mi)
Distance from Stoke-on-TrentAbout 3 miles south-east
Planning systemNational Planning Policy Framework and local plan
Ways to sellOutright, subject to planning, option or joint venture
Aerial view of several farm fields between a market town and a ring road

What makes strategic land near Longton worth an offer

  • Sites that can be reached from a main road or a new junction
  • Land being considered in a local plan review
  • Holdings in a single ownership, or neighbours willing to work together
  • Land without major heritage, ecology or flood constraints

Strategic land is a long game. We set out the planning route, who pays for what, and how the final price is worked out before you commit to anything.

How we arrive at a figure for land in Staffordshire

Local plan timing

A site that can be put forward at the next plan review has a clearer route to permission.

Infrastructure

New roads, schools or drainage on a large scheme are paid for out of land value.

Minimum price

A floor price protects you if values fall during a long planning process.

Phasing

Large sites are often bought in phases, with payments staged to match.

From first call to completion

  1. Send us the address

    A postcode, a plan or a what3words location is enough to start.

  2. We check it properly

    Title, planning history, access, flood maps and local policy.

  3. We put an offer in writing

    It shows how we got there. There's no obligation to accept.

  4. Solicitors complete the sale

    Exchange and complete, or exchange now and complete when planning is granted.

Planning and legal points for land in Staffordshire

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Green belt and grey belt

Green belt land is protected from inappropriate development. National policy in England also recognises 'grey belt': green belt land that doesn't strongly contribute to key green belt purposes, where housing can be acceptable if further tests are met.

Farm tenancies

Agricultural Holdings Act tenancies and farm business tenancies have their own notice and compensation rules, which affect when land can be developed.

Common problems, and how we handle them

Several family members own the land

We can work with all owners and their advisers, and agreements can set out how payments are split.

The land is farmed by a tenant

Tenancies need managing before building can start. We look at notice periods and compensation early.

Useful to send us

  • A rough size, in acres or hectares
  • A plan, or a screenshot from an online map
  • Your title number, if you know it
  • Any planning applications or letters

Your questions answered

How long do strategic land deals last?

Terms vary with the site and the plan timetable. Several years is common, with options to extend if planning is progressing.

How is the price worked out on an option?

Most options set the price as a percentage of market value once permission is granted, less agreed deductions, with a minimum price to protect you. We explain every deduction before you sign.

Do I pay for planning on strategic land?

Normally not. Under an option or conditional contract the buyer funds planning and technical work, and recovers those costs from the land price only if the agreement allows it.

Do you buy land in Longton?

Yes. We consider land in and around Longton and across Staffordshire. Whether we can make an offer depends on the land itself, especially its access and planning prospects, and we'll tell you either way.

Ready to talk about your land in Longton?

Call 0800 088 6248 or send the details. There's no obligation.