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Option agreements for land in Wiltshire

Considering an option agreement for land in Wiltshire? This page sets out the terms that matter and the rules that apply in England.

Options are the usual way to bring larger sites forward. They let us invest in planning while you keep ownership and the use of your land.

  • Free appraisal and written offer
  • No commission: we're the buyer
  • Figures explained, so you can check them

Get an offer for land in Wiltshire

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Free and no obligation. We're the buyer, so there's no commission.

Option agreements in Wiltshire at a glance

Salisbury Plain, the Cotswolds, North Wessex Downs and Cranborne Chase, with growth around Swindon, Chippenham, Trowbridge and Salisbury.

CountyWiltshire
CountryEngland
Towns we cover here10
Main townSwindon
Example postcode districtsBA12, BA13, BA14, SN1, SN10
Planning systemNational Planning Policy Framework and local plan
When you're paidOption fee now, price when the option is exercised
TimescaleOften several years
Two people in outdoor jackets walking along a hedgerow, one pointing across the field

Who an option agreement works best for

  • Land being considered in a local plan review
  • Owners happy to wait several years for a higher price
  • Holdings where several owners need to work together
  • Land needing access or infrastructure to be unlocked
  • Owners who want to keep farming until development

If your land could be allocated in a future local plan, an option keeps it moving towards development without you funding the work.

How the money works

Option fee

A payment on signing, which you usually keep even if the option isn't exercised.

Purchase price

Often a percentage of market value with permission, less agreed costs.

Minimum price

A floor that protects you if values fall.

Term

How long we have to secure permission and exercise the option.

How a sale works

  1. Tell us about your land

    Send the postcode or address and a rough size.

  2. We check it properly

    Title, planning history, access, flood maps and local policy.

  3. We put an offer in writing

    It shows how we got there. There's no obligation to accept.

  4. Solicitors complete the sale

    Exchange and complete, or exchange now and complete when planning is granted.

Rules that apply in England

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Section 106 and CIL

Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.

When the land isn't straightforward

You're worried about the deductions

Ask for a clear list and a cap on what can be deducted. We'll explain each one.

You want to be sure we'll actually pursue planning

Agreements can include obligations to use reasonable endeavours and set milestones.

Useful to send us

  • A rough size, in acres or hectares
  • Your title number, if you know it
  • Any planning applications or letters
  • How soon you'd ideally like to sell

Your questions answered

What is an option agreement?

A contract that gives the buyer the right to buy your land within a set period, usually after planning permission is granted. You receive an option fee now and the purchase price if the option is exercised.

How long do options last?

It varies with the site. Several years is typical for land needing local plan allocation, often with extension rights.

What's the difference between an option and a promotion agreement?

Under an option the buyer has the right to buy the land. Under a promotion agreement a promoter gets permission and then sells the land on the open market, taking a share of the proceeds. We offer options, not promotion agreements.

Do you buy land in Wiltshire?

Yes. We consider land across Wiltshire, from Swindon to the smaller towns and villages. Whether we can make an offer depends on the land itself, and we'll tell you either way.

Find out what we'd pay for your land in Wiltshire

Send the postcode and a rough size and we'll come back with a straight answer.