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Option agreements for land in Attleborough

For owners in Attleborough and the NR17 area, an option agreement is worth understanding before you talk to any buyer, including us.

An option agreement gives a buyer the right, but not the obligation, to buy land within a set period, usually once planning permission is obtained. The landowner receives an option fee up front and, if the option is exercised, a price normally based on market value with permission, less agreed deductions.

  • Free appraisal and written offer
  • Figures explained, so you can check them
  • We fund the planning work

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Free and no obligation. We're the buyer, so there's no commission.

Where Attleborough sits

Attleborough lies in Norfolk, some 14 miles south-west of Norwich. Nearby, we also look at land around Diss (11 miles), East Dereham (12 miles) and Thetford (13 miles).

TownAttleborough
CountyNorfolk
CountryEngland
Postcode districtNR17
OS grid squareTM09
Nearest towns we coverDiss (11 mi), East Dereham (12 mi), Thetford (13 mi)
Distance from NorwichAbout 14 miles south-west
Planning systemNational Planning Policy Framework and local plan
When you're paidOption fee now, price when the option is exercised
Planning costsOurs, sometimes recoverable from the price
Two people in outdoor jackets walking along a hedgerow, one pointing across the field

Who an option agreement works best for

  • Larger fields and blocks on the edge of towns and villages
  • Land being considered in a local plan review
  • Owners happy to wait several years for a higher price
  • Holdings where several owners need to work together

Options are the usual way to bring larger sites forward. They let us invest in planning while you keep ownership and the use of your land.

The terms that matter

Option fee

A payment on signing, which you usually keep even if the option isn't exercised.

Purchase price

Often a percentage of market value with permission, less agreed costs.

Term

How long we have to secure permission and exercise the option.

Deductions

Which planning and infrastructure costs come off the price before you're paid.

What happens next

  1. Send us the address

    A postcode, a plan or a what3words location is enough to start.

  2. We do the homework

    We read the title and planning record and check flood risk and access.

  3. We put an offer in writing

    It shows how we got there. There's no obligation to accept.

  4. The legal work

    Your solicitor and ours handle the contract through to completion.

Rules that apply in England

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Section 106 and CIL

Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.

When the land isn't straightforward

You're worried about the deductions

Ask for a clear list and a cap on what can be deducted. We'll explain each one.

You'd like your advisers' costs covered

Many option agreements include a contribution to the landowner's legal and agent costs. We'll tell you if ours does.

Useful to send us

  • Your title number, if you know it
  • Any planning applications or letters
  • Photos of the land and its access
  • How soon you'd ideally like to sell

Your questions answered

How long do options last?

It varies with the site. Several years is typical for land needing local plan allocation, often with extension rights.

Can I sell to someone else during the option?

Not usually. The option binds the land, and it's normally registered against your title.

What's the difference between an option and a promotion agreement?

Under an option the buyer has the right to buy the land. Under a promotion agreement a promoter gets permission and then sells the land on the open market, taking a share of the proceeds. We offer options, not promotion agreements.

Can you visit land near Attleborough?

Yes. Once we've looked at the title and planning position, we arrange a site visit if the land looks suitable. Send the address or postcode to start.

Ready to talk about your land in Attleborough?

A free appraisal tells you what we'd pay and why.