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Option agreements for land in Norwich

For owners in Norwich and the NR2 area, an option agreement is worth understanding before you talk to any buyer, including us.

An option agreement gives a buyer the right, but not the obligation, to buy land within a set period, usually once planning permission is obtained. The landowner receives an option fee up front and, if the option is exercised, a price normally based on market value with permission, less agreed deductions.

  • Figures explained, so you can check them
  • No pressure to decide
  • Independent advice encouraged

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Where Norwich sits

Norwich (NR2) sits in OS grid square TG20, where it is the main town we cover. Sites between here and North Walsham or East Dereham are just as much of interest to us.

TownNorwich
CountyNorfolk
CountryEngland
Postcode districtNR2
OS grid squareTG20
Nearest towns we coverNorth Walsham (14 mi), Attleborough (14 mi), East Dereham (16 mi)
Planning systemNational Planning Policy Framework and local plan
When you're paidOption fee now, price when the option is exercised
Planning costsOurs, sometimes recoverable from the price
Two people in outdoor jackets walking along a hedgerow, one pointing across the field

Who an option agreement works best for

  • Owners happy to wait several years for a higher price
  • Holdings where several owners need to work together
  • Land needing access or infrastructure to be unlocked
  • Owners who want to keep farming until development

Options are the usual way to bring larger sites forward. They let us invest in planning while you keep ownership and the use of your land.

The terms that matter

Option fee

A payment on signing, which you usually keep even if the option isn't exercised.

Purchase price

Often a percentage of market value with permission, less agreed costs.

Minimum price

A floor that protects you if values fall.

Term

How long we have to secure permission and exercise the option.

How a sale works

  1. Send us the address

    A postcode, a plan or a what3words location is enough to start.

  2. We check it properly

    Title, planning history, access, flood maps and local policy.

  3. We put an offer in writing

    It shows how we got there. There's no obligation to accept.

  4. The legal work

    Your solicitor and ours handle the contract through to completion.

What England's rules mean for your land

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Section 106 and CIL

Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.

Awkward details we deal with

You're worried about the deductions

Ask for a clear list and a cap on what can be deducted. We'll explain each one.

You'd like your advisers' costs covered

Many option agreements include a contribution to the landowner's legal and agent costs. We'll tell you if ours does.

Useful to send us

  • The address or postcode
  • A rough size, in acres or hectares
  • Your title number, if you know it
  • Details of any tenants or grazing agreements

Questions from landowners near Norwich

How long do options last?

It varies with the site. Several years is typical for land needing local plan allocation, often with extension rights.

Can I sell to someone else during the option?

Not usually. The option binds the land, and it's normally registered against your title.

What's the difference between an option and a promotion agreement?

Under an option the buyer has the right to buy the land. Under a promotion agreement a promoter gets permission and then sells the land on the open market, taking a share of the proceeds. We offer options, not promotion agreements.

Can you visit land near Norwich?

Yes. Once we've looked at the title and planning position, we arrange a site visit if the land looks suitable. Send the address or postcode to start.

Find out what we'd pay for your land near Norwich

Call 0800 088 6248 or send the details. There's no obligation.