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Option agreements for land in Gillingham

For owners in Gillingham and the ME7 area, an option agreement is worth understanding before you talk to any buyer, including us.

An option agreement gives a buyer the right, but not the obligation, to buy land within a set period, usually once planning permission is obtained. The landowner receives an option fee up front and, if the option is exercised, a price normally based on market value with permission, less agreed deductions.

  • No commission: we're the buyer
  • Figures explained, so you can check them
  • Independent advice encouraged

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Land around Gillingham

From Gillingham, it's 1 mile to Chatham and 2 miles to Rochester. We buy land across that whole stretch of Kent, not only within the town.

Metropolitan Green Belt in the west, the Kent Downs and High Weald National Landscapes, and growth around Ashford, Maidstone and the Medway towns.

TownGillingham
CountyKent
CountryEngland
Postcode districtME7
OS grid squareTQ76
Nearest towns we coverChatham (1 mi), Rochester (2 mi), Strood (3 mi)
Distance from MaidstoneAbout 9 miles north
Planning systemNational Planning Policy Framework and local plan
When you're paidOption fee now, price when the option is exercised
Planning costsOurs, sometimes recoverable from the price
Two people in outdoor jackets walking along a hedgerow, one pointing across the field

Who an option agreement works best for

  • Larger fields and blocks on the edge of towns and villages
  • Land being considered in a local plan review
  • Holdings where several owners need to work together
  • Owners who want to keep farming until development

An option can capture more of your land's value where it needs a long planning journey, but the details matter. We explain every term before you commit.

The terms that matter

Option fee

A payment on signing, which you usually keep even if the option isn't exercised.

Minimum price

A floor that protects you if values fall.

Term

How long we have to secure permission and exercise the option.

Exercise triggers

What has to happen before we can buy.

What happens next

  1. Tell us about your land

    Send the postcode or address and a rough size.

  2. We check it properly

    Title, planning history, access, flood maps and local policy.

  3. We put an offer in writing

    It shows how we got there. There's no obligation to accept.

  4. Solicitors complete the sale

    Exchange and complete, or exchange now and complete when planning is granted.

Rules that apply in England

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Section 106 and CIL

Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.

Awkward details we deal with

You want to be sure we'll actually pursue planning

Agreements can include obligations to use reasonable endeavours and set milestones.

You'd like your advisers' costs covered

Many option agreements include a contribution to the landowner's legal and agent costs. We'll tell you if ours does.

Useful to send us

  • A rough size, in acres or hectares
  • Details of any tenants or grazing agreements
  • Photos of the land and its access
  • How soon you'd ideally like to sell

Your questions answered

How is the price set?

Usually as a percentage of the land's market value once permission is granted, minus agreed costs, with a minimum price. The percentage and deductions are negotiated.

How long do options last?

It varies with the site. Several years is typical for land needing local plan allocation, often with extension rights.

Can I sell to someone else during the option?

Not usually. The option binds the land, and it's normally registered against your title.

How do I get an offer for land in Gillingham?

Use the form on this page or call 0800 088 6248. Tell us the postcode, the rough size and anything you know about planning, and we'll come back to you.

Ready to talk about your land in Gillingham?

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