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Option agreements for land in Maidstone

If you own land in or around Maidstone, option agreements is one of four ways you can sell it to us. Here's how it works and when it makes sense.

An option agreement gives a buyer the right, but not the obligation, to buy land within a set period, usually once planning permission is obtained. The landowner receives an option fee up front and, if the option is exercised, a price normally based on market value with permission, less agreed deductions.

  • Figures explained, so you can check them
  • Independent advice encouraged
  • We fund the planning work

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Maidstone at a glance

Maidstone lies in Kent, where it is the main town we cover. Nearby, we also look at land around Chatham (8 miles), Rochester (8 miles) and Gillingham (9 miles).

Metropolitan Green Belt in the west, the Kent Downs and High Weald National Landscapes, and growth around Ashford, Maidstone and the Medway towns.

TownMaidstone
CountyKent
CountryEngland
Postcode districtME14
OS grid squareTQ75
Nearest towns we coverChatham (8 mi), Rochester (8 mi), Gillingham (9 mi)
Planning systemNational Planning Policy Framework and local plan
When you're paidOption fee now, price when the option is exercised
Planning costsOurs, sometimes recoverable from the price
Two people in outdoor jackets walking along a hedgerow, one pointing across the field

When an option agreement suits land near Maidstone

  • Owners happy to wait several years for a higher price
  • Holdings where several owners need to work together
  • Land needing access or infrastructure to be unlocked
  • Owners who want to keep farming until development

If your land could be allocated in a future local plan, an option keeps it moving towards development without you funding the work.

How the money works

Purchase price

Often a percentage of market value with permission, less agreed costs.

Minimum price

A floor that protects you if values fall.

Term

How long we have to secure permission and exercise the option.

Exercise triggers

What has to happen before we can buy.

How a sale works

  1. Send us the address

    A postcode, a plan or a what3words location is enough to start.

  2. We check it properly

    Title, planning history, access, flood maps and local policy.

  3. You get a written offer

    With the main figures behind it, so your adviser can check it.

  4. The legal work

    Your solicitor and ours handle the contract through to completion.

Planning and legal points for land in Kent

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Section 106 and CIL

Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.

When the land isn't straightforward

You're worried about the deductions

Ask for a clear list and a cap on what can be deducted. We'll explain each one.

You'd like your advisers' costs covered

Many option agreements include a contribution to the landowner's legal and agent costs. We'll tell you if ours does.

Useful to send us

  • The address or postcode
  • A plan, or a screenshot from an online map
  • Any planning applications or letters
  • Details of any tenants or grazing agreements

What people ask us about an option agreement

How is the price set?

Usually as a percentage of the land's market value once permission is granted, minus agreed costs, with a minimum price. The percentage and deductions are negotiated.

How long do options last?

It varies with the site. Several years is typical for land needing local plan allocation, often with extension rights.

What's the difference between an option and a promotion agreement?

Under an option the buyer has the right to buy the land. Under a promotion agreement a promoter gets permission and then sells the land on the open market, taking a share of the proceeds. We offer options, not promotion agreements.

Do you cover the villages around Maidstone?

Yes. Villages between Maidstone, Chatham and Rochester often have the kind of edge-of-settlement land we're looking for.

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