Option agreements for land in Isleworth
We offer an option agreement on land across Greater London, including sites around Isleworth, Hounslow and Heston.
An option agreement gives a buyer the right, but not the obligation, to buy land within a set period, usually once planning permission is obtained. The landowner receives an option fee up front and, if the option is exercised, a price normally based on market value with permission, less agreed deductions.
- No commission: we're the buyer
- No pressure to decide
- We fund the planning work
Tell us about your land
We'll check the title and planning, then call you.
Where Isleworth sits
Isleworth lies in Greater London, some 10 miles west of central London. Nearby, we also look at land around Hounslow (1 mile), Heston (2 miles) and Richmond (2 miles).
Land is scarce and mostly brownfield. The outer boroughs contain Metropolitan Green Belt and metropolitan open land, both closely protected.
| Town | Isleworth |
|---|---|
| County | Greater London |
| Country | England |
| Postcode district | TW7 |
| OS grid square | TQ17 |
| Nearest towns we cover | Hounslow (1 mi), Heston (2 mi), Richmond (2 mi) |
| Distance from central London | About 10 miles west |
| Planning system | National Planning Policy Framework and local plan |
| When you're paid | Option fee now, price when the option is exercised |
| Planning costs | Ours, sometimes recoverable from the price |
Who an option agreement works best for
- Larger fields and blocks on the edge of towns and villages
- Land being considered in a local plan review
- Owners who want to keep farming until development
- Sites with technical issues that need time to resolve
Options are the usual way to bring larger sites forward. They let us invest in planning while you keep ownership and the use of your land.
What to check in an option agreement
Purchase price
Often a percentage of market value with permission, less agreed costs.
Minimum price
A floor that protects you if values fall.
Term
How long we have to secure permission and exercise the option.
Exercise triggers
What has to happen before we can buy.
Land near Isleworth that an option agreement suits
Development land in Isleworth
Suits larger fields where the planning route may take several years.
Land without planning permission in Isleworth
We pay for the right to buy later and fund the planning work meanwhile.
Brownfield land in Isleworth
Can suit larger brownfield sites with a longer planning route.
Redundant commercial and industrial land in Isleworth
Useful where vacant possession is some way off.
What happens next
Tell us about your land
Send the postcode or address and a rough size.
We do the homework
We read the title and planning record and check flood risk and access.
We put an offer in writing
It shows how we got there. There's no obligation to accept.
Solicitors complete the sale
Exchange and complete, or exchange now and complete when planning is granted.
Planning and legal points for land in Greater London
Planning framework
Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.
Section 106 and CIL
Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.
When the land isn't straightforward
You're worried about the deductions
Ask for a clear list and a cap on what can be deducted. We'll explain each one.
You want to be sure we'll actually pursue planning
Agreements can include obligations to use reasonable endeavours and set milestones.
Useful to send us
- A plan, or a screenshot from an online map
- Details of any tenants or grazing agreements
- Photos of the land and its access
- How soon you'd ideally like to sell
Questions from landowners near Isleworth
What is an option agreement?
A contract that gives the buyer the right to buy your land within a set period, usually after planning permission is granted. You receive an option fee now and the purchase price if the option is exercised.
Do I keep the option fee if you don't buy?
Normally, yes. The terms are set out in the agreement.
What's the difference between an option and a promotion agreement?
Under an option the buyer has the right to buy the land. Under a promotion agreement a promoter gets permission and then sells the land on the open market, taking a share of the proceeds. We offer options, not promotion agreements.
Do you cover the villages around Isleworth?
Yes. Villages between Isleworth, Hounslow and Heston often have the kind of edge-of-settlement land we're looking for.
Other land in Isleworth
- Development land
- Land with planning permission
- Land without planning permission
- Building plots
- Garden land and backland
- Infill plots and gap sites
- Small sites
- Garage sites
- Brownfield land
- Redundant commercial and industrial land
- Inherited and probate land
- Landlocked land and access problems
- Outright purchase
- Subject-to-planning sale
- Joint ventures
- All land in Isleworth
- Option agreements in Greater London
Find out what we'd pay for your land near Isleworth
Send the postcode and a rough size. We'll check the title and planning position and come back to you.