Option agreements for land in Heston
If you own land in or around Heston, option agreements is one of four ways you can sell it to us. Here's how it works and when it makes sense.
If your land could be allocated in a future local plan, an option keeps it moving towards development without you funding the work.
- Free appraisal and written offer
- Independent advice encouraged
- We fund the planning work
Get an offer for land in Heston
We'll check the title and planning, then call you.
Land around Heston
Heston lies in Greater London, some 11 miles west of central London. Nearby, we also look at land around Hounslow (1 mile), Isleworth (2 miles) and Southall (2 miles).
| Town | Heston |
|---|---|
| County | Greater London |
| Country | England |
| Postcode district | TW5 |
| OS grid square | TQ17 |
| Nearest towns we cover | Hounslow (1 mi), Isleworth (2 mi), Southall (2 mi) |
| Distance from central London | About 11 miles west |
| Planning system | National Planning Policy Framework and local plan |
| When you're paid | Option fee now, price when the option is exercised |
| Planning costs | Ours, sometimes recoverable from the price |

When an option agreement suits land near Heston
- Land being considered in a local plan review
- Holdings where several owners need to work together
- Land needing access or infrastructure to be unlocked
- Sites with technical issues that need time to resolve
An option can capture more of your land's value where it needs a long planning journey, but the details matter. We explain every term before you commit.
How the money works
Minimum price
A floor that protects you if values fall.
Term
How long we have to secure permission and exercise the option.
Deductions
Which planning and infrastructure costs come off the price before you're paid.
Exercise triggers
What has to happen before we can buy.
Land near Heston that an option agreement suits
Land with planning permission in Heston
Rarely needed once consent exists, but can suit phased sites.
Small sites in Heston
Useful if land needs assembling from more than one owner.
Brownfield land in Heston
Can suit larger brownfield sites with a longer planning route.
Landlocked land and access problems in Heston
Useful while access is negotiated with neighbours.
From first call to completion
Send us the address
A postcode, a plan or a what3words location is enough to start.
We do the homework
We read the title and planning record and check flood risk and access.
We put an offer in writing
It shows how we got there. There's no obligation to accept.
The legal work
Your solicitor and ours handle the contract through to completion.
Planning and legal points for land in Greater London
Planning framework
Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.
Section 106 and CIL
Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.
When the land isn't straightforward
You're worried about the deductions
Ask for a clear list and a cap on what can be deducted. We'll explain each one.
You want to be sure we'll actually pursue planning
Agreements can include obligations to use reasonable endeavours and set milestones.
Useful to send us
- A rough size, in acres or hectares
- Any planning applications or letters
- Details of any tenants or grazing agreements
- How soon you'd ideally like to sell
Common questions
Do I keep the option fee if you don't buy?
Normally, yes. The terms are set out in the agreement.
How is the price set?
Usually as a percentage of the land's market value once permission is granted, minus agreed costs, with a minimum price. The percentage and deductions are negotiated.
What's the difference between an option and a promotion agreement?
Under an option the buyer has the right to buy the land. Under a promotion agreement a promoter gets permission and then sells the land on the open market, taking a share of the proceeds. We offer options, not promotion agreements.
Do you cover the villages around Heston?
Yes. Villages between Heston, Hounslow and Isleworth often have the kind of edge-of-settlement land we're looking for.
Other land types and routes
- Development land
- Land with planning permission
- Land without planning permission
- Building plots
- Garden land and backland
- Infill plots and gap sites
- Small sites
- Garage sites
- Brownfield land
- Redundant commercial and industrial land
- Inherited and probate land
- Landlocked land and access problems
- Outright purchase
- Subject-to-planning sale
- Joint ventures
- All land in Heston
- Option agreements in Greater London
Find out what we'd pay for your land near Heston
Call 0800 088 6248 or send the details. There's no obligation.