Option agreements for land in Holloway

If you own land in or around Holloway, option agreements is one of four ways you can sell it to us. Here's how it works and when it makes sense.

An option can capture more of your land's value where it needs a long planning journey, but the details matter. We explain every term before you commit.

Figures explained, so you can check them
Independent advice encouraged
We fund the planning work

Get an offer for land in Holloway

We'll check the title and planning, then call you.

Holloway at a glance

The land we're most interested in near Holloway sits on the edge of the built-up area or in the villages towards Highbury (1 mile) and Archway (1 mile).

Land is scarce and mostly brownfield. The outer boroughs contain Metropolitan Green Belt and metropolitan open land, both closely protected.

Town	Holloway
County	Greater London
Country	England
Postcode district	N7
OS grid square	TQ38
Nearest towns we cover	Highbury (1 mi), Archway (1 mi), Camden Town (1 mi)
Distance from central London	About 3 miles north
Planning system	National Planning Policy Framework and local plan
When you're paid	Option fee now, price when the option is exercised
Planning costs	Ours, sometimes recoverable from the price

Two people in outdoor jackets walking along a hedgerow, one pointing across the field

Is an option agreement right for your land?

Owners happy to wait several years for a higher price
Holdings where several owners need to work together
Land needing access or infrastructure to be unlocked
Sites with technical issues that need time to resolve

An option can capture more of your land's value where it needs a long planning journey, but the details matter. We explain every term before you commit.

What to check in an option agreement

Option fee

A payment on signing, which you usually keep even if the option isn't exercised.

Purchase price

Often a percentage of market value with permission, less agreed costs.

Minimum price

A floor that protects you if values fall.

Exercise triggers

What has to happen before we can buy.

Land near Holloway that an option agreement suits

Land with planning permission in Holloway

Rarely needed once consent exists, but can suit phased sites.

Small sites in Holloway

Useful if land needs assembling from more than one owner.

Garage sites in Holloway

Rarely needed unless several garage owners are involved.

Inherited and probate land in Holloway

Can suit families who want to hold on while planning is explored.

From first call to completion

Tell us about your land
Send the postcode or address and a rough size.
We do the homework
We read the title and planning record and check flood risk and access.
You get a written offer
With the main figures behind it, so your adviser can check it.
Solicitors complete the sale
Exchange and complete, or exchange now and complete when planning is granted.

Planning and legal points for land in Greater London

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Section 106 and CIL

Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.

Common problems, and how we handle them

You're worried about the deductions

Ask for a clear list and a cap on what can be deducted. We'll explain each one.

You want to be sure we'll actually pursue planning

Agreements can include obligations to use reasonable endeavours and set milestones.

Useful to send us

The address or postcode
A rough size, in acres or hectares
Any planning applications or letters
Photos of the land and its access

What people ask us about an option agreement

Do I keep the option fee if you don't buy?

Normally, yes. The terms are set out in the agreement.

How is the price set?

Usually as a percentage of the land's market value once permission is granted, minus agreed costs, with a minimum price. The percentage and deductions are negotiated.

How long do options last?

It varies with the site. Several years is typical for land needing local plan allocation, often with extension rights.

How do I get an offer for land in Holloway?

Use the form on this page or call 0800 088 6248. Tell us the postcode, the rough size and anything you know about planning, and we'll come back to you.

Get a straight answer about your land

A free appraisal tells you what we'd pay and why.

Get an offer Call 0800 088 6248