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Joint ventures on land in Holloway

If you own land in or around Holloway, joint ventures is one of four ways you can sell it to us. Here's how it works and when it makes sense.

A land joint venture is an arrangement where the landowner contributes the land and a developer contributes funding, planning and building, with the proceeds shared in an agreed way. It can produce the most value for the landowner, but it takes longer and carries more risk than a sale.

  • Figures explained, so you can check them
  • No pressure to decide
  • Clear terms in writing

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Holloway at a glance

Holloway lies in Greater London, roughly 3 miles north of central London. Nearby, we also look at land around Highbury (1 mile), Archway (1 mile) and Camden Town (1 mile).

TownHolloway
CountyGreater London
CountryEngland
Postcode districtN7
OS grid squareTQ38
Nearest towns we coverHighbury (1 mi), Archway (1 mi), Camden Town (1 mi)
Distance from central LondonAbout 3 miles north
Planning systemNational Planning Policy Framework and local plan
When you're paidOver time, as homes are built and sold
Planning costsShared or ours, as agreed
New homes under construction with scaffolding and roof trusses on a former field

Who a land joint venture works best for

  • Families and estates with a long-term view
  • Sites where we'd aim to build the homes ourselves
  • Land with planning permission or a strong prospect
  • Owners comfortable sharing risk as well as reward

If you'd like to see your land become homes, and stay involved while it happens, a joint venture may suit you.

How the money works

Risk

You share in downside as well as upside, so independent advice is essential.

Control

Agreements set who decides what, and what happens if you disagree.

Land value

How your land is valued going into the venture matters.

Tax

Joint ventures can change how your proceeds are taxed, so take tax advice first.

From first call to completion

  1. Tell us about your land

    Send the postcode or address and a rough size.

  2. We check it properly

    Title, planning history, access, flood maps and local policy.

  3. We put an offer in writing

    It shows how we got there. There's no obligation to accept.

  4. Solicitors complete the sale

    Exchange and complete, or exchange now and complete when planning is granted.

Planning and legal points for land in Greater London

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Tax on the sale

The buyer pays Stamp Duty Land Tax. As the seller you may owe capital gains tax, and some commercial land carries VAT. Take advice from an accountant.

When the land isn't straightforward

You're not sure you can afford to wait

Many structures pay part of the land value up front, with the rest as homes sell.

You want to keep part of the land

Joint ventures can cover just part of your holding.

Useful to send us

  • The address or postcode
  • A rough size, in acres or hectares
  • Your title number, if you know it
  • Details of any tenants or grazing agreements

What people ask us about a land joint venture

Is a joint venture better than selling?

It can pay more, but you wait longer and share the risk. It suits some owners and not others.

What happens if the homes sell for less than expected?

Depending on the structure, your share may fall. That's the risk you take in return for sharing upside.

Do I need separate advice?

Yes. You should have your own solicitor and tax adviser before entering a joint venture.

Do you cover the villages around Holloway?

Yes. Villages between Holloway, Highbury and Archway often have the kind of edge-of-settlement land we're looking for.

Ready to talk about your land in Holloway?

A free appraisal tells you what we'd pay and why.