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Option agreements for land in Redditch

For owners in Redditch and the B60 area, an option agreement is worth understanding before you talk to any buyer, including us.

An option agreement gives a buyer the right, but not the obligation, to buy land within a set period, usually once planning permission is obtained. The landowner receives an option fee up front and, if the option is exercised, a price normally based on market value with permission, less agreed deductions.

  • No commission: we're the buyer
  • No pressure to decide
  • Independent advice encouraged

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Free and no obligation. We're the buyer, so there's no commission.

Where Redditch sits

Land around Redditch falls under England's planning system. The closest towns we also cover are Bromsgrove, 5 miles away, and Shirley, 9 miles away, and Worcester is 14 miles away.

The Malvern Hills and part of the Cotswolds national landscapes, with the West Midlands green belt across the north of the county.

TownRedditch
CountyWorcestershire
CountryEngland
Postcode districtB60
OS grid squareSP06
Nearest towns we coverBromsgrove (5 mi), Shirley (9 mi), Droitwich (9 mi)
Distance from WorcesterAbout 14 miles north-east
Planning systemNational Planning Policy Framework and local plan
When you're paidOption fee now, price when the option is exercised
Planning costsOurs, sometimes recoverable from the price
Two people in outdoor jackets walking along a hedgerow, one pointing across the field

Is an option agreement right for your land?

  • Owners happy to wait several years for a higher price
  • Land needing access or infrastructure to be unlocked
  • Owners who want to keep farming until development
  • Sites with technical issues that need time to resolve

Options are the usual way to bring larger sites forward. They let us invest in planning while you keep ownership and the use of your land.

How the money works

Term

How long we have to secure permission and exercise the option.

Deductions

Which planning and infrastructure costs come off the price before you're paid.

Exercise triggers

What has to happen before we can buy.

Your obligations

Agreements set what you can and can't do with the land in the meantime.

How a sale works

  1. Send us the address

    A postcode, a plan or a what3words location is enough to start.

  2. We check it properly

    Title, planning history, access, flood maps and local policy.

  3. You get a written offer

    With the main figures behind it, so your adviser can check it.

  4. The legal work

    Your solicitor and ours handle the contract through to completion.

What England's rules mean for your land

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Section 106 and CIL

Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.

When the land isn't straightforward

You're worried about the deductions

Ask for a clear list and a cap on what can be deducted. We'll explain each one.

You'd like your advisers' costs covered

Many option agreements include a contribution to the landowner's legal and agent costs. We'll tell you if ours does.

Useful to send us

  • Any planning applications or letters
  • Details of any tenants or grazing agreements
  • Photos of the land and its access
  • How soon you'd ideally like to sell

Common questions

What is an option agreement?

A contract that gives the buyer the right to buy your land within a set period, usually after planning permission is granted. You receive an option fee now and the purchase price if the option is exercised.

Can I sell to someone else during the option?

Not usually. The option binds the land, and it's normally registered against your title.

What's the difference between an option and a promotion agreement?

Under an option the buyer has the right to buy the land. Under a promotion agreement a promoter gets permission and then sells the land on the open market, taking a share of the proceeds. We offer options, not promotion agreements.

Do you buy land in Redditch?

Yes. We consider land in and around Redditch and across Worcestershire. Whether we can make an offer depends on the land itself, especially its access and planning prospects, and we'll tell you either way.

Ready to talk about your land in Redditch?

Call 0800 088 6248 or send the details. There's no obligation.