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Option agreements for land in Stoke-on-Trent

We offer an option agreement on land across Staffordshire, including sites around Stoke-on-Trent, Newcastle-under-Lyme and Longton.

Options are the usual way to bring larger sites forward. They let us invest in planning while you keep ownership and the use of your land.

  • Free appraisal and written offer
  • No pressure to decide
  • We fund the planning work

Selling land near Stoke-on-Trent?

We'll check the title and planning, then call you.

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Free and no obligation. We're the buyer, so there's no commission.

Where Stoke-on-Trent sits

Stoke-on-Trent lies in Staffordshire, where it is the main town we cover. Nearby, we also look at land around Newcastle-under-Lyme (2 miles), Longton (3 miles) and Kidsgrove (6 miles).

TownStoke-on-Trent
CountyStaffordshire
CountryEngland
Postcode districtST4
OS grid squareSJ84
Nearest towns we coverNewcastle-under-Lyme (2 mi), Longton (3 mi), Kidsgrove (6 mi)
Planning systemNational Planning Policy Framework and local plan
When you're paidOption fee now, price when the option is exercised
Planning costsOurs, sometimes recoverable from the price
Two people in outdoor jackets walking along a hedgerow, one pointing across the field

Is an option agreement right for your land?

  • Land being considered in a local plan review
  • Owners happy to wait several years for a higher price
  • Owners who want to keep farming until development
  • Sites with technical issues that need time to resolve

An option can capture more of your land's value where it needs a long planning journey, but the details matter. We explain every term before you commit.

What to check in an option agreement

Option fee

A payment on signing, which you usually keep even if the option isn't exercised.

Purchase price

Often a percentage of market value with permission, less agreed costs.

Exercise triggers

What has to happen before we can buy.

Your obligations

Agreements set what you can and can't do with the land in the meantime.

How a sale works

  1. Send us the address

    A postcode, a plan or a what3words location is enough to start.

  2. We check it properly

    Title, planning history, access, flood maps and local policy.

  3. We put an offer in writing

    It shows how we got there. There's no obligation to accept.

  4. Solicitors complete the sale

    Exchange and complete, or exchange now and complete when planning is granted.

Planning and legal points for land in Staffordshire

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Section 106 and CIL

Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.

Awkward details we deal with

You're worried about the deductions

Ask for a clear list and a cap on what can be deducted. We'll explain each one.

You want to be sure we'll actually pursue planning

Agreements can include obligations to use reasonable endeavours and set milestones.

Useful to send us

  • Your title number, if you know it
  • Details of any tenants or grazing agreements
  • Photos of the land and its access
  • How soon you'd ideally like to sell

Your questions answered

Do I keep the option fee if you don't buy?

Normally, yes. The terms are set out in the agreement.

Can I sell to someone else during the option?

Not usually. The option binds the land, and it's normally registered against your title.

What's the difference between an option and a promotion agreement?

Under an option the buyer has the right to buy the land. Under a promotion agreement a promoter gets permission and then sells the land on the open market, taking a share of the proceeds. We offer options, not promotion agreements.

Do you buy land in Stoke-on-Trent?

Yes. We consider land in and around Stoke-on-Trent and across Staffordshire. Whether we can make an offer depends on the land itself, especially its access and planning prospects, and we'll tell you either way.

Ready to talk about your land in Stoke-on-Trent?

Send the postcode and a rough size. We'll check the title and planning position and come back to you.