Option agreements for land in Cannock
For owners in Cannock and the WS11 area, an option agreement is worth understanding before you talk to any buyer, including us.
An option agreement gives a buyer the right, but not the obligation, to buy land within a set period, usually once planning permission is obtained. The landowner receives an option fee up front and, if the option is exercised, a price normally based on market value with permission, less agreed deductions.
- Figures explained, so you can check them
- No pressure to decide
- We fund the planning work
Get an offer for land in Cannock
Send the postcode and a rough size.
Where Cannock sits
Cannock lies in Staffordshire, roughly 23 miles south of Stoke-on-Trent. Nearby, we also look at land around Burntwood (4 miles), Bloxwich (5 miles) and Rugeley (6 miles).
| Town | Cannock |
|---|---|
| County | Staffordshire |
| Country | England |
| Postcode district | WS11 |
| OS grid square | SJ91 |
| Nearest towns we cover | Burntwood (4 mi), Bloxwich (5 mi), Rugeley (6 mi) |
| Distance from Stoke-on-Trent | About 23 miles south |
| Planning system | National Planning Policy Framework and local plan |
| When you're paid | Option fee now, price when the option is exercised |
| Planning costs | Ours, sometimes recoverable from the price |
Who an option agreement works best for
- Larger fields and blocks on the edge of towns and villages
- Land being considered in a local plan review
- Land needing access or infrastructure to be unlocked
- Owners who want to keep farming until development
Options are the usual way to bring larger sites forward. They let us invest in planning while you keep ownership and the use of your land.
How the money works
Option fee
A payment on signing, which you usually keep even if the option isn't exercised.
Term
How long we have to secure permission and exercise the option.
Deductions
Which planning and infrastructure costs come off the price before you're paid.
Exercise triggers
What has to happen before we can buy.
Land near Cannock that an option agreement suits
Development land in Cannock
Suits larger fields where the planning route may take several years.
Paddocks and equestrian land in Cannock
Useful where the paddock could form part of a wider site.
Barns and rural buildings in Cannock
Less common for single buildings but can suit whole farmyards.
Small sites in Cannock
Useful if land needs assembling from more than one owner.
What happens next
Tell us about your land
Send the postcode or address and a rough size.
We check it properly
Title, planning history, access, flood maps and local policy.
You get a written offer
With the main figures behind it, so your adviser can check it.
Solicitors complete the sale
Exchange and complete, or exchange now and complete when planning is granted.
Rules that apply in England
Planning framework
Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.
Section 106 and CIL
Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.
Common problems, and how we handle them
You're worried about the deductions
Ask for a clear list and a cap on what can be deducted. We'll explain each one.
You'd like your advisers' costs covered
Many option agreements include a contribution to the landowner's legal and agent costs. We'll tell you if ours does.
Useful to send us
- A plan, or a screenshot from an online map
- Details of any tenants or grazing agreements
- Photos of the land and its access
- How soon you'd ideally like to sell
What people ask us about an option agreement
What is an option agreement?
A contract that gives the buyer the right to buy your land within a set period, usually after planning permission is granted. You receive an option fee now and the purchase price if the option is exercised.
How is the price set?
Usually as a percentage of the land's market value once permission is granted, minus agreed costs, with a minimum price. The percentage and deductions are negotiated.
What's the difference between an option and a promotion agreement?
Under an option the buyer has the right to buy the land. Under a promotion agreement a promoter gets permission and then sells the land on the open market, taking a share of the proceeds. We offer options, not promotion agreements.
Do you cover the villages around Cannock?
Yes. Villages between Cannock, Burntwood and Bloxwich often have the kind of edge-of-settlement land we're looking for.
Also near Cannock
Other land in Cannock
- Development land
- Land with planning permission
- Land without planning permission
- Large strategic sites
- Green belt and grey belt land
- Land for affordable homes
- Farmland and agricultural land
- Paddocks and equestrian land
- Barns and rural buildings
- Building plots
- Garden land and backland
- Infill plots and gap sites
- Small sites
- Garage sites
- Brownfield land
- Redundant commercial and industrial land
- Inherited and probate land
- Landlocked land and access problems
- Outright purchase
- Subject-to-planning sale
- Joint ventures
- All land in Cannock
- Option agreements in Staffordshire
Get a straight answer about your land
Send the postcode and a rough size. We'll check the title and planning position and come back to you.