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Option agreements for land in Hertford

Choosing how to sell matters as much as choosing who to sell to. For land near Hertford, an option agreement trades certainty and timing in a particular way.

Options are the usual way to bring larger sites forward. They let us invest in planning while you keep ownership and the use of your land.

  • Free appraisal and written offer
  • Figures explained, so you can check them
  • We fund the planning work

Selling land near Hertford?

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Free and no obligation. We're the buyer, so there's no commission.

Where Hertford sits

Our appraisals for Hertford start with the SG13 postcode district and the OS grid square TL31, then widen out to Hoddesdon, Welwyn Garden City and Hatfield, all within about 7 miles.

Most of the county is Metropolitan Green Belt, which makes land with genuine development prospects scarce and keenly contested.

TownHertford
CountyHertfordshire
CountryEngland
Postcode districtSG13
OS grid squareTL31
Nearest towns we coverHoddesdon (4 mi), Welwyn Garden City (6 mi), Hatfield (7 mi)
Distance from WatfordAbout 17 miles north-east
Planning systemNational Planning Policy Framework and local plan
When you're paidOption fee now, price when the option is exercised
Planning costsOurs, sometimes recoverable from the price
Two people in outdoor jackets walking along a hedgerow, one pointing across the field

When an option agreement suits land near Hertford

  • Land being considered in a local plan review
  • Owners happy to wait several years for a higher price
  • Land needing access or infrastructure to be unlocked
  • Owners who want to keep farming until development

An option can capture more of your land's value where it needs a long planning journey, but the details matter. We explain every term before you commit.

How the money works

Term

How long we have to secure permission and exercise the option.

Deductions

Which planning and infrastructure costs come off the price before you're paid.

Exercise triggers

What has to happen before we can buy.

Your obligations

Agreements set what you can and can't do with the land in the meantime.

What happens next

  1. Tell us about your land

    Send the postcode or address and a rough size.

  2. We do the homework

    We read the title and planning record and check flood risk and access.

  3. We put an offer in writing

    It shows how we got there. There's no obligation to accept.

  4. Solicitors complete the sale

    Exchange and complete, or exchange now and complete when planning is granted.

Rules that apply in England

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Section 106 and CIL

Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.

Common problems, and how we handle them

You're worried about the deductions

Ask for a clear list and a cap on what can be deducted. We'll explain each one.

You'd like your advisers' costs covered

Many option agreements include a contribution to the landowner's legal and agent costs. We'll tell you if ours does.

Useful to send us

  • The address or postcode
  • Your title number, if you know it
  • Any planning applications or letters
  • Details of any tenants or grazing agreements

Common questions

How is the price set?

Usually as a percentage of the land's market value once permission is granted, minus agreed costs, with a minimum price. The percentage and deductions are negotiated.

How long do options last?

It varies with the site. Several years is typical for land needing local plan allocation, often with extension rights.

What's the difference between an option and a promotion agreement?

Under an option the buyer has the right to buy the land. Under a promotion agreement a promoter gets permission and then sells the land on the open market, taking a share of the proceeds. We offer options, not promotion agreements.

Do you buy land in Hertford?

Yes. We consider land in and around Hertford and across Hertfordshire. Whether we can make an offer depends on the land itself, especially its access and planning prospects, and we'll tell you either way.

Ready to talk about your land in Hertford?

A free appraisal tells you what we'd pay and why.