Option agreements for land in Gloucester
If you own land in or around Gloucester, option agreements is one of four ways you can sell it to us. Here's how it works and when it makes sense.
Options are the usual way to bring larger sites forward. They let us invest in planning while you keep ownership and the use of your land.
- Free appraisal and written offer
- No commission: we're the buyer
- Independent advice encouraged
Get an offer for land in Gloucester
Free, no-obligation appraisal.
Gloucester at a glance
Gloucester (GL1) sits in OS grid square SO81, where it is the main town we cover. Sites between here and Cheltenham or Tewkesbury are just as much of interest to us.
The Cotswolds National Landscape on the high ground, the Severn vale below, and green belt keeping Gloucester and Cheltenham apart.
| Town | Gloucester |
|---|---|
| County | Gloucestershire |
| Country | England |
| Postcode district | GL1 |
| OS grid square | SO81 |
| Nearest towns we cover | Cheltenham (7 mi), Stroud (8 mi), Tewkesbury (9 mi) |
| Planning system | National Planning Policy Framework and local plan |
| When you're paid | Option fee now, price when the option is exercised |
| Planning costs | Ours, sometimes recoverable from the price |
When an option agreement suits land near Gloucester
- Larger fields and blocks on the edge of towns and villages
- Land being considered in a local plan review
- Owners who want to keep farming until development
- Sites with technical issues that need time to resolve
If your land could be allocated in a future local plan, an option keeps it moving towards development without you funding the work.
What to check in an option agreement
Option fee
A payment on signing, which you usually keep even if the option isn't exercised.
Term
How long we have to secure permission and exercise the option.
Exercise triggers
What has to happen before we can buy.
Your obligations
Agreements set what you can and can't do with the land in the meantime.
Land near Gloucester that an option agreement suits
Large strategic sites in Gloucester
The usual route: an option fee now and a price based on market value later.
Paddocks and equestrian land in Gloucester
Useful where the paddock could form part of a wider site.
Barns and rural buildings in Gloucester
Less common for single buildings but can suit whole farmyards.
Garage sites in Gloucester
Rarely needed unless several garage owners are involved.
How a sale works
Send us the address
A postcode, a plan or a what3words location is enough to start.
We check it properly
Title, planning history, access, flood maps and local policy.
We put an offer in writing
It shows how we got there. There's no obligation to accept.
The legal work
Your solicitor and ours handle the contract through to completion.
What England's rules mean for your land
Planning framework
Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.
Section 106 and CIL
Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.
When the land isn't straightforward
You want to be sure we'll actually pursue planning
Agreements can include obligations to use reasonable endeavours and set milestones.
You'd like your advisers' costs covered
Many option agreements include a contribution to the landowner's legal and agent costs. We'll tell you if ours does.
Useful to send us
- The address or postcode
- A rough size, in acres or hectares
- A plan, or a screenshot from an online map
- Details of any tenants or grazing agreements
What people ask us about an option agreement
Do I keep the option fee if you don't buy?
Normally, yes. The terms are set out in the agreement.
How is the price set?
Usually as a percentage of the land's market value once permission is granted, minus agreed costs, with a minimum price. The percentage and deductions are negotiated.
What's the difference between an option and a promotion agreement?
Under an option the buyer has the right to buy the land. Under a promotion agreement a promoter gets permission and then sells the land on the open market, taking a share of the proceeds. We offer options, not promotion agreements.
Do you buy land in Gloucester?
Yes. We consider land in and around Gloucester and across Gloucestershire. Whether we can make an offer depends on the land itself, especially its access and planning prospects, and we'll tell you either way.
Option agreements near Gloucester
Other land in Gloucester
- Development land
- Land with planning permission
- Land without planning permission
- Large strategic sites
- Green belt and grey belt land
- Land for affordable homes
- Farmland and agricultural land
- Paddocks and equestrian land
- Barns and rural buildings
- Building plots
- Garden land and backland
- Infill plots and gap sites
- Small sites
- Garage sites
- Brownfield land
- Redundant commercial and industrial land
- Inherited and probate land
- Landlocked land and access problems
- Outright purchase
- Subject-to-planning sale
- Joint ventures
- All land in Gloucester
- Option agreements in Gloucestershire
Get a straight answer about your land
A free appraisal tells you what we'd pay and why.