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Sell land for affordable homes in Purley

Our interest in land for affordable housing around Purley is simple: we're buying land to build homes on, so we look for sites where homes are realistic and price them on that basis.

A rural exception site is a small site on the edge of a village, where housing would not normally be allowed, that can be granted permission for affordable homes to meet a local need. Land sold for this purpose usually achieves more than farmland value, though less than open-market housing land.

  • No commission: we're the buyer
  • Figures explained, so you can check them
  • No pressure to decide

Tell us about your land

We'll check the title and planning, then call you.

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Free and no obligation. We're the buyer, so there's no commission.

Purley at a glance

From Purley, it's 2 miles to Coulsdon and 2 miles to South Croydon. We buy land across that whole stretch of Greater London, not only within the town.

Land is scarce and mostly brownfield. The outer boroughs contain Metropolitan Green Belt and metropolitan open land, both closely protected.

TownPurley
CountyGreater London
CountryEngland
Postcode districtCR8
OS grid squareTQ36
Nearest towns we coverCoulsdon (2 mi), South Croydon (2 mi), Wallington (3 mi)
Distance from central LondonAbout 12 miles south
Planning systemNational Planning Policy Framework and local plan
Ways to sellOutright, subject to planning, option or joint venture
Small group of new brick homes with slate roofs on the edge of a village

What we look for around Purley

  • Villages with evidence of local housing need
  • Sites with safe access and walking routes to village facilities
  • Land owned by families, estates, churches or charities
  • Sites where a small share of market homes could help viability, where policy allows it

Affordable and social housing is part of the land-to-homes work we're setting out to do. If you own land on the edge of a village and want it to house local people, a rural exception scheme may be the right route.

How we arrive at a figure for land in Greater London

Local policy

Each council sets its own rules for exception sites, including whether any market homes are allowed.

Housing need

A local housing needs survey usually has to show demand for the homes.

Land price norms

Exception site land is typically priced well above farmland but below open-market housing land.

Access and services

Costs of roads and drainage come out of a smaller budget than market housing.

Ways to sell this land

Outright purchase

Possible once an exception scheme has permission.

Subject-to-planning sale

The usual route: we agree a price and complete when permission is granted.

Option agreements

Useful while housing need is evidenced and a scheme is prepared.

Joint ventures

Can suit estates and charities that want an ongoing say in the homes.

What happens next

  1. Tell us about your land

    Send the postcode or address and a rough size.

  2. We check it properly

    Title, planning history, access, flood maps and local policy.

  3. You get a written offer

    With the main figures behind it, so your adviser can check it.

  4. The legal work

    Your solicitor and ours handle the contract through to completion.

What England's rules mean for your land

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Section 106 and CIL

Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.

Rural exception sites

The National Planning Policy Framework supports small rural exception sites for affordable homes that meet a local need.

When the land isn't straightforward

You're worried about the price

Exception site land sells for less than market housing land by design. We'll show you the basis so you can compare it with farmland value.

The village has no recent housing survey

Need can be evidenced through a new survey with the parish council and the council's housing team.

Useful to send us

  • The address or postcode
  • A rough size, in acres or hectares
  • Photos of the land and its access
  • How soon you'd ideally like to sell

Your questions answered

Do rural exception sites exist in Wales?

Yes. Welsh planning policy also supports rural exception sites for affordable housing that meets local need.

Can some homes be sold on the open market?

Some councils allow a small number of market homes to make a scheme viable. It depends on local policy.

Who lives in the homes?

Usually people with a local connection who can't afford market housing, chosen under rules set in a legal agreement.

Can you visit land near Purley?

Yes. Once we've looked at the title and planning position, we arrange a site visit if the land looks suitable. Send the address or postcode to start.

Land for affordable homes near Purley

Other land in Purley

Get a straight answer about your land

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