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Option agreements for land in Great Malvern

Choosing how to sell matters as much as choosing who to sell to. For land near Great Malvern, an option agreement trades certainty and timing in a particular way.

If your land could be allocated in a future local plan, an option keeps it moving towards development without you funding the work.

  • Free appraisal and written offer
  • No commission: we're the buyer
  • Figures explained, so you can check them

Get an offer for land in Great Malvern

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Land around Great Malvern

Our appraisals for Great Malvern start with the WR14 postcode district and the OS grid square SO74, then widen out to Worcester, Tewkesbury and Droitwich, all within about 13 miles.

The Malvern Hills and part of the Cotswolds national landscapes, with the West Midlands green belt across the north of the county.

TownGreat Malvern
CountyWorcestershire
CountryEngland
Postcode districtWR14
OS grid squareSO74
Nearest towns we coverWorcester (7 mi), Tewkesbury (11 mi), Droitwich (13 mi)
Distance from WorcesterAbout 7 miles south-west
Planning systemNational Planning Policy Framework and local plan
When you're paidOption fee now, price when the option is exercised
Planning costsOurs, sometimes recoverable from the price
Two people in outdoor jackets walking along a hedgerow, one pointing across the field

Who an option agreement works best for

  • Land being considered in a local plan review
  • Owners happy to wait several years for a higher price
  • Holdings where several owners need to work together
  • Land needing access or infrastructure to be unlocked

Options are the usual way to bring larger sites forward. They let us invest in planning while you keep ownership and the use of your land.

What to check in an option agreement

Option fee

A payment on signing, which you usually keep even if the option isn't exercised.

Minimum price

A floor that protects you if values fall.

Term

How long we have to secure permission and exercise the option.

Exercise triggers

What has to happen before we can buy.

How a sale works

  1. Tell us about your land

    Send the postcode or address and a rough size.

  2. We do the homework

    We read the title and planning record and check flood risk and access.

  3. We put an offer in writing

    It shows how we got there. There's no obligation to accept.

  4. Solicitors complete the sale

    Exchange and complete, or exchange now and complete when planning is granted.

What England's rules mean for your land

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Section 106 and CIL

Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.

Awkward details we deal with

You're worried about the deductions

Ask for a clear list and a cap on what can be deducted. We'll explain each one.

You'd like your advisers' costs covered

Many option agreements include a contribution to the landowner's legal and agent costs. We'll tell you if ours does.

Useful to send us

  • A rough size, in acres or hectares
  • Details of any tenants or grazing agreements
  • Photos of the land and its access
  • How soon you'd ideally like to sell

Common questions

What is an option agreement?

A contract that gives the buyer the right to buy your land within a set period, usually after planning permission is granted. You receive an option fee now and the purchase price if the option is exercised.

How is the price set?

Usually as a percentage of the land's market value once permission is granted, minus agreed costs, with a minimum price. The percentage and deductions are negotiated.

Can I sell to someone else during the option?

Not usually. The option binds the land, and it's normally registered against your title.

Can you visit land near Great Malvern?

Yes. Once we've looked at the title and planning position, we arrange a site visit if the land looks suitable. Send the address or postcode to start.

Get a straight answer about your land

Call 0800 088 6248 or send the details. There's no obligation.