Option agreements for land in Rugby
If you own land near Rugby, you may be wondering whether an option agreement would suit you. The answer depends on your land's planning prospects and how soon you want to be paid.
An option agreement gives a buyer the right, but not the obligation, to buy land within a set period, usually once planning permission is obtained. The landowner receives an option fee up front and, if the option is exercised, a price normally based on market value with permission, less agreed deductions.
- Free appraisal and written offer
- No commission: we're the buyer
- Independent advice encouraged
Tell us about your land
Free, no-obligation appraisal.
Rugby at a glance
Our appraisals for Rugby start with the CV21 postcode district and the OS grid square SP57, then widen out to Daventry, Coventry and Bedworth, all within about 11 miles.
Farmland and historic towns, with the West Midlands green belt across much of the north and west of the county.
| Town | Rugby |
|---|---|
| County | Warwickshire |
| Country | England |
| Postcode district | CV21 |
| OS grid square | SP57 |
| Nearest towns we cover | Daventry (9 mi), Coventry (11 mi), Bedworth (11 mi) |
| Distance from Nuneaton | About 14 miles south-east |
| Planning system | National Planning Policy Framework and local plan |
| When you're paid | Option fee now, price when the option is exercised |
| Planning costs | Ours, sometimes recoverable from the price |

When an option agreement suits land near Rugby
- Larger fields and blocks on the edge of towns and villages
- Land being considered in a local plan review
- Owners who want to keep farming until development
- Sites with technical issues that need time to resolve
An option can capture more of your land's value where it needs a long planning journey, but the details matter. We explain every term before you commit.
The terms that matter
Option fee
A payment on signing, which you usually keep even if the option isn't exercised.
Purchase price
Often a percentage of market value with permission, less agreed costs.
Term
How long we have to secure permission and exercise the option.
Your obligations
Agreements set what you can and can't do with the land in the meantime.
Land near Rugby that an option agreement suits
Large strategic sites in Rugby
The usual route: an option fee now and a price based on market value later.
Green belt and grey belt land in Rugby
Common for green belt land promoted through a local plan review.
Garden land and backland in Rugby
Useful when several neighbours' gardens are being assembled.
Inherited and probate land in Rugby
Can suit families who want to hold on while planning is explored.
What happens next
Send us the address
A postcode, a plan or a what3words location is enough to start.
We check it properly
Title, planning history, access, flood maps and local policy.
We put an offer in writing
It shows how we got there. There's no obligation to accept.
Solicitors complete the sale
Exchange and complete, or exchange now and complete when planning is granted.
Planning and legal points for land in Warwickshire
Planning framework
Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.
Section 106 and CIL
Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.
Common problems, and how we handle them
You want to be sure we'll actually pursue planning
Agreements can include obligations to use reasonable endeavours and set milestones.
You'd like your advisers' costs covered
Many option agreements include a contribution to the landowner's legal and agent costs. We'll tell you if ours does.
Useful to send us
- The address or postcode
- A rough size, in acres or hectares
- Photos of the land and its access
- How soon you'd ideally like to sell
Common questions
What is an option agreement?
A contract that gives the buyer the right to buy your land within a set period, usually after planning permission is granted. You receive an option fee now and the purchase price if the option is exercised.
Can I sell to someone else during the option?
Not usually. The option binds the land, and it's normally registered against your title.
What's the difference between an option and a promotion agreement?
Under an option the buyer has the right to buy the land. Under a promotion agreement a promoter gets permission and then sells the land on the open market, taking a share of the proceeds. We offer options, not promotion agreements.
Do you cover the villages around Rugby?
Yes. Villages between Rugby, Daventry and Coventry often have the kind of edge-of-settlement land we're looking for.
Other land in Rugby
- Development land
- Land with planning permission
- Land without planning permission
- Large strategic sites
- Green belt and grey belt land
- Land for affordable homes
- Farmland and agricultural land
- Paddocks and equestrian land
- Barns and rural buildings
- Building plots
- Garden land and backland
- Infill plots and gap sites
- Small sites
- Garage sites
- Brownfield land
- Redundant commercial and industrial land
- Inherited and probate land
- Landlocked land and access problems
- Outright purchase
- Subject-to-planning sale
- Joint ventures
- All land in Rugby
- Option agreements in Warwickshire
Find out what we'd pay for your land near Rugby
Call 0800 088 6248 or send the details. There's no obligation.