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Option agreements for land in Rugby

If you own land near Rugby, you may be wondering whether an option agreement would suit you. The answer depends on your land's planning prospects and how soon you want to be paid.

An option agreement gives a buyer the right, but not the obligation, to buy land within a set period, usually once planning permission is obtained. The landowner receives an option fee up front and, if the option is exercised, a price normally based on market value with permission, less agreed deductions.

  • Free appraisal and written offer
  • No commission: we're the buyer
  • Independent advice encouraged

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Rugby at a glance

Our appraisals for Rugby start with the CV21 postcode district and the OS grid square SP57, then widen out to Daventry, Coventry and Bedworth, all within about 11 miles.

Farmland and historic towns, with the West Midlands green belt across much of the north and west of the county.

TownRugby
CountyWarwickshire
CountryEngland
Postcode districtCV21
OS grid squareSP57
Nearest towns we coverDaventry (9 mi), Coventry (11 mi), Bedworth (11 mi)
Distance from NuneatonAbout 14 miles south-east
Planning systemNational Planning Policy Framework and local plan
When you're paidOption fee now, price when the option is exercised
Planning costsOurs, sometimes recoverable from the price
Two people in outdoor jackets walking along a hedgerow, one pointing across the field

When an option agreement suits land near Rugby

  • Larger fields and blocks on the edge of towns and villages
  • Land being considered in a local plan review
  • Owners who want to keep farming until development
  • Sites with technical issues that need time to resolve

An option can capture more of your land's value where it needs a long planning journey, but the details matter. We explain every term before you commit.

The terms that matter

Option fee

A payment on signing, which you usually keep even if the option isn't exercised.

Purchase price

Often a percentage of market value with permission, less agreed costs.

Term

How long we have to secure permission and exercise the option.

Your obligations

Agreements set what you can and can't do with the land in the meantime.

What happens next

  1. Send us the address

    A postcode, a plan or a what3words location is enough to start.

  2. We check it properly

    Title, planning history, access, flood maps and local policy.

  3. We put an offer in writing

    It shows how we got there. There's no obligation to accept.

  4. Solicitors complete the sale

    Exchange and complete, or exchange now and complete when planning is granted.

Planning and legal points for land in Warwickshire

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Section 106 and CIL

Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.

Common problems, and how we handle them

You want to be sure we'll actually pursue planning

Agreements can include obligations to use reasonable endeavours and set milestones.

You'd like your advisers' costs covered

Many option agreements include a contribution to the landowner's legal and agent costs. We'll tell you if ours does.

Useful to send us

  • The address or postcode
  • A rough size, in acres or hectares
  • Photos of the land and its access
  • How soon you'd ideally like to sell

Common questions

What is an option agreement?

A contract that gives the buyer the right to buy your land within a set period, usually after planning permission is granted. You receive an option fee now and the purchase price if the option is exercised.

Can I sell to someone else during the option?

Not usually. The option binds the land, and it's normally registered against your title.

What's the difference between an option and a promotion agreement?

Under an option the buyer has the right to buy the land. Under a promotion agreement a promoter gets permission and then sells the land on the open market, taking a share of the proceeds. We offer options, not promotion agreements.

Do you cover the villages around Rugby?

Yes. Villages between Rugby, Daventry and Coventry often have the kind of edge-of-settlement land we're looking for.

Find out what we'd pay for your land near Rugby

Call 0800 088 6248 or send the details. There's no obligation.