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Option agreements for land in Stratford

We offer an option agreement on land across Greater London, including sites around Stratford, Bow and Canning Town.

An option agreement gives a buyer the right, but not the obligation, to buy land within a set period, usually once planning permission is obtained. The landowner receives an option fee up front and, if the option is exercised, a price normally based on market value with permission, less agreed deductions.

  • Free appraisal and written offer
  • No commission: we're the buyer
  • We fund the planning work

Selling land near Stratford?

Free, no-obligation appraisal.

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Free and no obligation. We're the buyer, so there's no commission.

Stratford at a glance

From Stratford, it's 1 mile to Bow and 2 miles to Canning Town. We buy land across that whole stretch of Greater London, not only within the town.

TownStratford
CountyGreater London
CountryEngland
Postcode districtE15
OS grid squareTQ38
Nearest towns we coverBow (1 mi), Canning Town (2 mi), Canary Wharf (2 mi)
Distance from central LondonAbout 6 miles east
Planning systemNational Planning Policy Framework and local plan
When you're paidOption fee now, price when the option is exercised
Planning costsOurs, sometimes recoverable from the price
Two people in outdoor jackets walking along a hedgerow, one pointing across the field

Who an option agreement works best for

  • Larger fields and blocks on the edge of towns and villages
  • Land being considered in a local plan review
  • Owners happy to wait several years for a higher price
  • Land needing access or infrastructure to be unlocked

An option can capture more of your land's value where it needs a long planning journey, but the details matter. We explain every term before you commit.

What to check in an option agreement

Option fee

A payment on signing, which you usually keep even if the option isn't exercised.

Purchase price

Often a percentage of market value with permission, less agreed costs.

Deductions

Which planning and infrastructure costs come off the price before you're paid.

Your obligations

Agreements set what you can and can't do with the land in the meantime.

How a sale works

  1. Tell us about your land

    Send the postcode or address and a rough size.

  2. We check it properly

    Title, planning history, access, flood maps and local policy.

  3. We put an offer in writing

    It shows how we got there. There's no obligation to accept.

  4. The legal work

    Your solicitor and ours handle the contract through to completion.

What England's rules mean for your land

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Section 106 and CIL

Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.

When the land isn't straightforward

You're worried about the deductions

Ask for a clear list and a cap on what can be deducted. We'll explain each one.

You'd like your advisers' costs covered

Many option agreements include a contribution to the landowner's legal and agent costs. We'll tell you if ours does.

Useful to send us

  • A rough size, in acres or hectares
  • Any planning applications or letters
  • Details of any tenants or grazing agreements
  • How soon you'd ideally like to sell

What people ask us about an option agreement

What is an option agreement?

A contract that gives the buyer the right to buy your land within a set period, usually after planning permission is granted. You receive an option fee now and the purchase price if the option is exercised.

Can I sell to someone else during the option?

Not usually. The option binds the land, and it's normally registered against your title.

What's the difference between an option and a promotion agreement?

Under an option the buyer has the right to buy the land. Under a promotion agreement a promoter gets permission and then sells the land on the open market, taking a share of the proceeds. We offer options, not promotion agreements.

Do you buy land in Stratford?

Yes. We consider land in and around Stratford and across Greater London. Whether we can make an offer depends on the land itself, especially its access and planning prospects, and we'll tell you either way.

Get a straight answer about your land

Call 0800 088 6248 or send the details. There's no obligation.