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Sell strategic land and large sites in Bromsgrove

For owners of strategic land in and around Bromsgrove, we offer four ways to sell, from a clean outright purchase to deals that pay more once planning is granted.

Strategic land is a larger site, usually several acres or more, whose development depends on being allocated in a local plan or winning a major planning permission. Because that can take years, strategic land is usually sold on an option or a conditional contract rather than outright.

  • Free appraisal and written offer
  • No commission: we're the buyer
  • No pressure to decide

Selling land near Bromsgrove?

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Free and no obligation. We're the buyer, so there's no commission.

Bromsgrove at a glance

Bromsgrove (B61) sits in OS grid square SO97, some 12 miles north-east of Worcester. Sites between here and Redditch or Bartley Green are just as much of interest to us.

TownBromsgrove
CountyWorcestershire
CountryEngland
Postcode districtB61
OS grid squareSO97
Nearest towns we coverRedditch (5 mi), Droitwich (6 mi), Bartley Green (7 mi)
Distance from WorcesterAbout 12 miles north-east
Planning systemNational Planning Policy Framework and local plan
Ways to sellOutright, subject to planning, option or joint venture
Aerial view of several farm fields between a market town and a ring road

What we look for around Bromsgrove

  • Land being considered in a local plan review
  • Holdings in a single ownership, or neighbours willing to work together
  • Land without major heritage, ecology or flood constraints
  • Land where a phased scheme could start on a smaller first phase

Large sites on the edge of towns are where much of the country's new housing ends up. Getting there takes local plan promotion, technical studies and patience, and the deal needs to reflect that.

How we arrive at a figure for land in Worcestershire

Local plan timing

A site that can be put forward at the next plan review has a clearer route to permission.

Landowner collaboration

Neighbouring owners agreeing to work together can unlock access and better layouts.

Price mechanism

Options and conditional contracts usually pay a share of market value at the time permission is granted.

Minimum price

A floor price protects you if values fall during a long planning process.

How a sale works

  1. Send us the address

    A postcode, a plan or a what3words location is enough to start.

  2. We do the homework

    We read the title and planning record and check flood risk and access.

  3. You get a written offer

    With the main figures behind it, so your adviser can check it.

  4. The legal work

    Your solicitor and ours handle the contract through to completion.

Rules that apply in England

Planning framework

Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.

Green belt and grey belt

Green belt land is protected from inappropriate development. National policy in England also recognises 'grey belt': green belt land that doesn't strongly contribute to key green belt purposes, where housing can be acceptable if further tests are met.

Section 106 and CIL

Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.

Common problems, and how we handle them

Several family members own the land

We can work with all owners and their advisers, and agreements can set out how payments are split.

The land is farmed by a tenant

Tenancies need managing before building can start. We look at notice periods and compensation early.

Useful to send us

  • A rough size, in acres or hectares
  • Your title number, if you know it
  • Any planning applications or letters
  • How soon you'd ideally like to sell

Your questions answered

What counts as strategic land?

There's no legal definition. In practice it means larger sites, often over five acres, whose route to development runs through the local plan or a major planning application.

Do I pay for planning on strategic land?

Normally not. Under an option or conditional contract the buyer funds planning and technical work, and recovers those costs from the land price only if the agreement allows it.

Should I take independent advice?

Yes. Strategic land agreements are complex and you should have your own solicitor and, ideally, a land agent or surveyor. Some agreements contribute to those costs; we will say up front whether ours does.

How do I get an offer for land in Bromsgrove?

Use the form on this page or call 0800 088 6248. Tell us the postcode, the rough size and anything you know about planning, and we'll come back to you.

Ready to talk about your land in Bromsgrove?

A free appraisal tells you what we'd pay and why.