Sell land for affordable homes in Cheltenham
For owners of land for affordable housing in and around Cheltenham, we offer four ways to sell, from a clean outright purchase to deals that pay more once planning is granted.
A rural exception site is a small site on the edge of a village, where housing would not normally be allowed, that can be granted permission for affordable homes to meet a local need. Land sold for this purpose usually achieves more than farmland value, though less than open-market housing land.
- Free appraisal and written offer
- Figures explained, so you can check them
- No pressure to decide
Get an offer for land in Cheltenham
Free, no-obligation appraisal.
Where Cheltenham sits
Cheltenham (GL50) sits in OS grid square SO92, roughly 7 miles east of Gloucester. Sites between here and Bishops Cleeve or Gloucester are just as much of interest to us.
The Cotswolds National Landscape on the high ground, the Severn vale below, and green belt keeping Gloucester and Cheltenham apart.
| Town | Cheltenham |
|---|---|
| County | Gloucestershire |
| Country | England |
| Postcode district | GL50 |
| OS grid square | SO92 |
| Nearest towns we cover | Bishops Cleeve (3 mi), Tewkesbury (7 mi), Gloucester (7 mi) |
| Distance from Gloucester | About 7 miles east |
| Planning system | National Planning Policy Framework and local plan |
| Ways to sell | Outright, subject to planning, option or joint venture |
What makes land for affordable housing near Cheltenham worth an offer
- Villages with evidence of local housing need
- Land suitable for a handful of homes up to a small scheme
- Land owned by families, estates, churches or charities
- Sites where a small share of market homes could help viability, where policy allows it
Many landowners like the idea of land helping local families. We explain how exception sites work, what the price is based on and how local need is shown.
What affects the price
Housing need
A local housing needs survey usually has to show demand for the homes.
Land price norms
Exception site land is typically priced well above farmland but below open-market housing land.
Scheme size
Exception sites are usually small and proportionate to the village.
Long-term control
Legal agreements keep the homes affordable, often with local occupancy rules.
Choosing how to sell
Outright purchase
Possible once an exception scheme has permission.
Subject-to-planning sale
The usual route: we agree a price and complete when permission is granted.
Option agreements
Useful while housing need is evidenced and a scheme is prepared.
Joint ventures
Can suit estates and charities that want an ongoing say in the homes.
From first call to completion
Tell us about your land
Send the postcode or address and a rough size.
We check it properly
Title, planning history, access, flood maps and local policy.
You get a written offer
With the main figures behind it, so your adviser can check it.
The legal work
Your solicitor and ours handle the contract through to completion.
Planning and legal points for land in Gloucestershire
Planning framework
Planning decisions in England follow the National Planning Policy Framework, revised in August 2026, and the local plan, prepared by the council or, in a national park, the park authority. Plans are reviewed periodically, which is when new housing sites are usually allocated.
Section 106 and CIL
Larger schemes often need a Section 106 agreement for affordable housing or contributions, and councils that have adopted the Community Infrastructure Levy charge it per square metre of new floorspace.
Rural exception sites
The National Planning Policy Framework supports small rural exception sites for affordable homes that meet a local need.
When the land isn't straightforward
You're worried about the price
Exception site land sells for less than market housing land by design. We'll show you the basis so you can compare it with farmland value.
The village has no recent housing survey
Need can be evidenced through a new survey with the parish council and the council's housing team.
Useful to send us
- A plan, or a screenshot from an online map
- Your title number, if you know it
- Photos of the land and its access
- How soon you'd ideally like to sell
Common questions
Do rural exception sites exist in Wales?
Yes. Welsh planning policy also supports rural exception sites for affordable housing that meets local need.
Can some homes be sold on the open market?
Some councils allow a small number of market homes to make a scheme viable. It depends on local policy.
Who lives in the homes?
Usually people with a local connection who can't afford market housing, chosen under rules set in a legal agreement.
Do you buy land in Cheltenham?
Yes. We consider land in and around Cheltenham and across Gloucestershire. Whether we can make an offer depends on the land itself, especially its access and planning prospects, and we'll tell you either way.
Land for affordable homes near Cheltenham
More land we buy in Cheltenham
- Development land
- Land with planning permission
- Land without planning permission
- Large strategic sites
- Green belt and grey belt land
- Farmland and agricultural land
- Paddocks and equestrian land
- Barns and rural buildings
- Building plots
- Garden land and backland
- Infill plots and gap sites
- Small sites
- Garage sites
- Brownfield land
- Redundant commercial and industrial land
- Inherited and probate land
- Landlocked land and access problems
- Outright purchase
- Subject-to-planning sale
- Option agreements
- Joint ventures
- All land in Cheltenham
- Land for affordable homes in Gloucestershire
Find out what we'd pay for your land near Cheltenham
Call 0800 088 6248 or send the details. There's no obligation.